Podcast Research

Podcast Research

Explore the research that empowers many of the most listened to podcasts in the world. From Edison Podcast Metrics currency data to custom studies, our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space.

Person sitting in front of a microphone
Person sitting in front of a microphone

Edison Research has been continuously researching podcast listening since 2005. Our data is relied upon by thousands of podcasters and networks globally.

In addition to subscriber-only Edison Podcast Metrics and public-facing studies, we have covered the medium in our Infinite Dial series since 2006, and have been measuring podcasting’s overall Share of Ear® since 2014. In addition, we have provided private research and consultation services for many of the leaders in the podcasting space. We continue our commitment to podcast measurement with the expansion of Edison Podcast Metrics into the UK in Q3 of 2023, and will be debuting the Podcast Download Tracker in the near future.

The Podcast Consumer 2023

An Infinite Dial Report

A deep cut of survey data from The Infinite Dial 2023, presented with support from Amazon Music, Wondery, and ART19. The study also features data from Edison Podcast Metrics, Edison Research’s podcast measurement service.

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Contact Us
To learn more about our podcast research, including brand lift and consulting services email us at the address below.