Radio Research

Radio Research

Discover the power of informed radio strategy. With twenty-five years of experience in radio, and with clients spanning five continents, Edison Research is uniquely qualified to provide premier music insights and intelligence to your station or group with actionable findings.

Microphone in front of an "ON AIR" sign
Microphone in front of an "ON AIR" sign

Today’s audio landscape is more competitive than ever. Our radio research services help you craft strategies, choose songs, and engage more listeners effectively.

The average American age 13+ spends over one-third of their listening day with AM/FM radio and radio station streams (Share of Ear, 2023). Understanding listener preferences is crucial in an increasingly crowded audio space. From format finder surveys to weekly song and talent tests, we offer tailored research to address your station’s unique needs. If you are looking to refine your song library, establish market presence, or are seeking a market opportunity, our comprehensive research methodologies cater to every question you might have. Our innovative approaches to projects have significantly streamlined costs, making premium research accessible for stations everywhere.