The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
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See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Infinite Dial 2022 — Save the Date
We are pleased to announce the next edition of The Infinite Dial will debut on Wednesday, March 23rd at 2pm ET in a live event to be held in Los Angeles at Podcast Movement: Evolutions, and streamed online. Edison Research welcomes new partners Wondery and ART19 as the official sponsors of The Infinite Dial® 2022. […]
The Infinite Dial 2021 UK
Click here to download The Infinite Dial 2021 UK Scroll down to view a replay of the webinar Forty-one percent of UK residents age 16+ (approximately 23 million people) have listened to a podcast in the last month, according to The Infinite Dial 2021 UK, the first study of its kind in the United Kingdom. […]
The Infinite Dial 2021 Canada
Smart Speaker Ownership, Podcast Listening Remain Robust Among Canadians Click here to download The Infinite Dial 2021 Canada in English Click here to download The Infinite Dial 2021 Canada French Scroll down to watch a replay of the webinar Smart speaker ownership and podcast listening remain robust among Canadians despite COVID-19 quarantine restrictions, according to […]
The Infinite Dial 2021 Australia
Despite changes to the audio environment over the last year, 86% of Australians age 12+ are reached by radio each month, and 37% are reached by podcasting each month, according to The Infinite Dial® 2021 Australia, a comprehensive study of digital media behavior released today by Edison Research. The Australian Infinite Dial is commissioned by […]