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It’s no secret that advertisers and content creators are constantly competing for consumers’ eyes and ears. One particularly attractive and elusive group for advertisers is the emerging audience of Americans age 13-24, also known by some as Gen Z. On June 25th at 2pm ET, Edison Research and SiriusXM Media will be premiering the Gen Z Audio Report, showcasing never-before-seen data all focused on Gen Z. Salma Aly (Manager of Research, Edison Research) and Brianna Oates (Sales Marketing Manager of Audiences, SiriusXM Media) will walk attendees through what audio and media sources Gen Z use, in addition to what matters most to this young audience. One key section of the webinar details what advertisers and brands can do to appeal specifically to Gen Z consumers.
According to this recent report, music and humor are essential advertising components to reach and engage Gen Z. Close to one-half of the U.S. population age 13-24 say they are much more likely to pay attention to an advertisement if it includes music they like. An equal 49% also say they are much more likely to pay attention if the advertisement makes them laugh. Gen Z consumers are also more likely to pay attention if they believe the advertisement is honest and transparent, or they find it inspiring.
There are many ways advertisers can try to form connections with Gen Z consumers. Understanding the specific elements that appeal to your desired audience is essential in creating an effective and memorable marketing strategy. Tune in to this webinar to learn so much more about Gen Z; what is important to them, what media/technology sources they use, and how they want to engage with brands and advertisers.
