The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
Click here for Frequently Asked Questions about The Infinite Dial® Report
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
Podcasting’s Key Statistics For 2022
The Infinite Dial 2022, from Edison Research, Wondery, and ART19, debuted on Wednesday, March 23 at Podcast Movement Evolutions in Los Angeles. A significant part of the Infinite Dial report is the current state of podcasting. The audience for podcasting was impacted by pandemic-related shifts in media consumption. The following recap of the key podcasting […]
The Infinite Dial 2022
Click here to download The Infinite Dial 2022 Scroll down to watch a replay of The Infinite Dial 2022 U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School The Infinite Dial® 2022 findings released by Edison Research, sponsored by Wondery and ART19 Online audio consumption in the U.S. showed significant […]
Radio’s Hardware Problem Deepens
Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home, according to The Infinite Dial® 2022, from Edison Research and sponsored by Wondery and Art19. In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just […]
The Infinite Dial Frequently Asked Questions
Q: What is The Infinite Dial®? A: The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers […]