The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
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See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Infinite Dial 2014
The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and […]
Infinite Dial 2014: More than Six in Ten Americans Own a Smartphone
According to the Infinite Dial 2014, 61% of Americans 12+ now own a smartphone—up from 53% in 2013 and 44% in 2012. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This is the […]
Infinite Dial 2014: 55% of Americans 12+ Have Used YouTube to Listen to Music
The Infinite Dial 2014 study shows that 55% of Americans 12+ have ever used YouTube specifically to watch music videos or listen to music–and 33% of Americans 12+ have done so within the past week. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, […]
Infinite Dial 2014: 46 Percent of 12-24s Use Snapchat
According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This […]