The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2021 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

Evangelical Christians and the Infinite Dial

Last week we had the privilege of presenting data from Edison Research’s Infinite Dial study at the Christian Music Broadcasters’ Chicago Non Terrestrial / Social Media Momentum Summit. It was fantastic to see a group of industry professionals devote an entire day to an aspect of the radio business that is so crucial at this […]

“Infinite Dial 2014” Format: Rock P1s Care About Keeping Current With Music and Most Use AM/FM Radio To Do So

Somerville, New Jersey — May 6, 2014  — P1 listeners to stations that play today’s Rock are aggressively interested in keeping up-to-date with music, and they turn to AM/FM radio in greater numbers than the average listener to do so. Half of Classic Rock/Classic Hits radio P1 listeners say it is important to keep up-to-date with music. […]

The Infinite Dial 2014: A Look at Urban P1s

“Infinite Dial” Format: Urban P1s Heavier Users of Digital In Most Ways Somerville, New Jersey — April 25, 2014  — P1 listeners to Urban and Urban AC radio are more digitally inclined than the average radio listener in almost every significant way, according to “The Infinite Dial 2014: A Look at Urban P1s.”  The new report is […]

The Infinite Dial: Israel (Hebrew version)

7 אפריל 2014 –הודעה לעיתונות– סקר Edison Research ו– Cue.AD: 27% מהישראלים בגילאי 18-65 מאזינים לשירותי אודיו אינטרנטי על בסיס חודשי, זאת בהשוואה ל- 51% אמריקאים בני אותה קבוצת גיל.   הסקר נערך עבור כנס הרדיו “FM+ קולטים את העתיד” כנס הרדיו השנתי של בית ספר סמי עופר לתקשורת במרכז הבינתחומי הרצליה בית ספר סמי […]