The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Amongst the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Infinite Dial 2014 study shows that 55% of Americans 12+ have ever used YouTube specifically to watch music videos or listen to music–and 33% of Americans 12+ have done so within the past week. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, […]
According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This […]
The Infinite Dial 2014 study reveals that 51% of Americans 12+ have a TV that is either directly connected to the Internet, or has that connection through a game console, video streaming appliance or other attached device. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite […]
The Infinite Dial 2014 study has found that 31 percent of Americans 12+ report using the Internet radio service Pandora on a monthly basis, up from 27 percent one year ago. iHeartRadio is used by 9 percent monthly, while iTunes Radio, which debuted in 2013, comes in third with 8 percent monthly usage, followed by […]