The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Amongst the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]
Click here to download The Infinite Dial Canada 2020 from Edison Research and Triton Digital in English Click here to download The Infinite Dial Canada 2020 from Edison Research and Triton Digital in French Scroll down to view a replay of the webinar. Podcast consumption levels in Canada are now equal to those in the United States, according to The […]
Edison Research SVP Tom Webster presented the latest installment in our Lunchtime Webinar Series — Podcasting: Connection and Community During Quarantine on May 21, 2020. Click here to download the presentation, Podcasting: Connection and Community During Quarantine 2020 Edison Research Scroll down to view the webinar This presentation includes previously unreleased data from the Podcast […]
Radio Listening in Australia is Resilient; Podcast, Online Audio Listening Grows Click here to download The Infinite Dial 2020 Australia Scroll down to view The Infinite Dial 2020 webinar The audio landscape in Australia is defined by growth in internet-only audio listening and podcast listening, while traditional radio listening remains strong. These findings are part of The Infinite Dial® Australia 2020, a comprehensive study of digital media behavior in Australia released today by […]