The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
Click here for Frequently Asked Questions about The Infinite Dial® Report
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
Weekly Insights 12.21.22 Does Radio Hardware Matter?
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s Weekly Insights highlights an article from Edison Research President Larry Rosin featured recently in Radio Ink, “Does Radio Hardware Matter?” Rosin discovered a statistic formerly tracked by the U.S. Census that is now tracked only by […]
The Infinite Dial New Zealand 2022
Strong Radio, Podcast, and Online Audio Consumption in New Zealand First-ever Infinite Dial® study in New Zealand reveals rich audio landscape Click here to download The Infinite Dial New Zealand 2022 Somerville, NJ November 17, 2022 – In the last week, 73% of those age 16+ in New Zealand have listened to AM/FM radio, […]
The Infinite Dial New Zealand 2022 set to debut in Q4
Media Advisory Somerville, NJ September 14, 2022 – Edison Research is proud to announce the debut of The Infinite Dial 2022 New Zealand. The Infinite Dial is the leading study of digital audio and media consumption from Edison Research which originated in the U.S. and has now been published in six countries around the world. The New […]
Podcasting’s Opportunity in Wide Open Spaces
By Larry RosinIf you live in one part of America, last year it may have seemed like everyone was talking about “Succession” on HBO, and hardly anyone was talking about “Yellowstone.” And naturally, the opposite was true in other parts. Speaking broadly, Succession is a hit in America’s big cities and suburbs, while Yellowstone started […]