The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2021 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial 2022 South Africa

Click here to download The Infinite Dial 2022 South Africa Scroll down to view a replay of the webinar. Monthly online audio consumption in South Africa has increased 56% over the last two years among the major metropolitan commercial population age 15 and older — use of online audio has grown from 39% in 2019 […]

The Infinite Dial South Africa — Save the Date

The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be presented in a webinar on Thursday, February 24 at 7am ET/2pm SAST. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again commissioned by the National Association of Broadcasters South […]

The Infinite Dial 2022 — Save the Date

We are pleased to announce the next edition of  The Infinite Dial  will debut on Wednesday, March 23rd at 2pm ET  in a live event to be held in Los Angeles at Podcast Movement: Evolutions, and streamed online. Edison Research welcomes new partners Wondery and ART19 as the official sponsors of The Infinite Dial® 2022. […]

The Infinite Dial 2021 UK

Click here to download The Infinite Dial 2021 UK Scroll down to view a replay of the webinar Forty-one percent of UK residents age 16+ (approximately 23 million people) have listened to a podcast in the last month, according to The Infinite Dial 2021 UK, the first study of its kind in the United Kingdom. […]