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The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial South Africa 2019

The Infinite Dial®, the leading study on digital audio from Edison Research, debuted in South Africa last week as Edison Research President Larry Rosin presented the findings in Johannesburg, Cape Town, and Durban. The study was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, the global […]

The Infinite Dial South Africa 2019 — Save the Date

  Join us as Larry Rosin, Founder & President of global firm Edison Research, presents the first annual Infinite Dial South Africa study on Wednesday, September 18, at 8:00am EDT/2:00pm SAST. This presentation will reveal the latest digital audio, social media, mobile, radio, and podcast habits of South Africans living within the major metro commercial […]

How Americans Keep Up to Date with New Music

Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a […]

Edison Research Wins 2019 Content Marketing Award

The Infinite Dial 2018 wins for Best Use of Original Research Cleveland, OH, July 26, 2019 – Content Marketing Institute (CMI) just announced Edison Research of Somerville, NJ won a 2019 Content Marketing Award for Best Use of Original Research in Content Marketing for The Infinite Dial 2108, an annual consumer media study done in […]