The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

Click here for the 2019 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial 2021 Canada

Smart Speaker Ownership, Podcast Listening Remain Robust Among Canadians Click here to download The Infinite Dial 2021 Canada in English Click here to download The Infinite Dial 2021 Canada French Scroll down to watch a replay of the webinar Smart speaker ownership and podcast listening remain robust among Canadians despite COVID-19 quarantine restrictions, according to […]

The Infinite Dial 2021 Australia

Despite changes to the audio environment over the last year, 86% of Australians age 12+ are reached by radio each month, and 37% are reached by podcasting each month, according to The Infinite Dial® 2021 Australia, a comprehensive study of digital media behavior released today by Edison Research. The Australian Infinite Dial is commissioned by […]

The Infinite Dial 2021 Australia — Save the Date

The Infinite Dial® 2021 Australia, the annual comprehensive study of Australians’ digital media behavior, is slated to debut via webinar at 11am (AEST) on Wednesday 28 April 2021 (9pm ET on Tuesday, 27 April 2021).  Presented by Larry Rosin (President, Edison Research), the 30-minute webinar will provide a detailed insight into Australians’ current digital media behavior including online audio, radio, podcast listening, smart speaker ownership, social media usage, and more. Rosin will break down the latest […]

The Infinite Dial 2021

Eighty Million Americans Listen to Podcasts Weekly with Most Diverse Audience Ever; Online Audio Listening and Smart Speaker Ownership Show Continued Growth Click here to download The Infinite Dial 2021 Click here for The State of Podcast Listening for 2021: Podcasting Finds a Way, from The Infinite Dial 2021 Scroll down to view a recording of  The Infinite Dial 2021 Podcasting continues its significant and steady growth while its overall audience is more diverse than […]