The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Amongst the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
Edison Research and Triton Digital® are pleased to announce that The Infinite Dial® 2021 will be presented via webinar on Thursday, March 11th at 2 PM Eastern. Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital) will once again showcase much-anticipated findings on media consumption in the […]
Radio listeners in the U.S. can’t be characterized as a monolith as each format has listeners with different audio behaviors. New, format-specific findings on radio listeners were released today in the webinar “Radio Format Profiles: An Infinite Dial® Study” presented by Laura Ivey, Director of Research at Edison Research. Data from The Infinite Dial®, an […]
Twenty-four percent of Americans age 12+ say that it is “very important” for them to learn about and stay up–to–date with music, according to new research released from The Infinite Dial® study from Edison Research and Triton Digital®. Click here to download the New Music Seekers: An Infinite Dial Report Findings from never-before-seen research debuted in a webinar, New Music Seekers: An […]
Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research. Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]