The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

Click here for the 2019 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

YouTube “Listening” Decreases in 2020

Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research.  Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]

New Music Seekers: An Infinite Dial® Report Save the Date

How do the ever-increasing opportunities for music listening influence how people discover new music? Please join us on Thursday, July 16 at 1pm for the next installment in our Lunchtime Webinar series. Click here to register for the New Music Seekers: An Infinite Dial® Report webinar In this latest webinar, Edison Research VP Nicole Beniamini […]

Podcast Consumption in Australia Being Driven By Those Age 35-54

Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]

The Infinite Dial 2020 Canada

Click here to download The Infinite Dial Canada 2020 from Edison Research and Triton Digital in English Click here to download The Infinite Dial Canada 2020 from Edison Research and Triton Digital in French Scroll down to view a replay of the webinar. Podcast consumption levels in Canada are now equal to those in the United States, according to The […]