Edison Research is debuting The Social Habit, new ongoing measurement of U.S. social media user attitudes and habits. The Social Habit marks the first time that national trending data of users of social media brands is available to subscribers. The Social Habit will provide the ability to analyze data on social media users by political […]
Facebook Usage Continues to Drop; Preferences in Social Media Usage Vary Most by Age There are now approximately 223 million social media users age 12+ in the U.S., and their original social media platform of choice, Facebook, is losing ground among users of all ages, for various reasons. The Social Habit 2019 is a new […]
Click here to download Moms and Media 2019 Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement. With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the […]
It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media on May 10, 2018: register for the free webinar here. Using data from both the Infinite Dial study from Edison Research and Triton Digital, and a separate study from the […]
Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that […]
Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend […]
It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017. Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle […]
In 2016, moms continue their mobile ways, moving further away from computers for media tasks. The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything. In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]
April is just about over which means May is right around the corner. With May comes spring weather, Mother’s Day and the annual Moms and Media report. Edison Research will release the sixth installment of Moms and Media along with a webinar on May 5, 2016. Taken from the Infinite Dial study conducted by Edison […]
It’s May, and that means it’s time for Moms and Media. In the 2015 edition of the report, which is drawn from the Infinite Dial series, we see strong reinforcement of mobile behavior and social networking. While mom continues to power on with her smartphone and tablet, she is consuming media in ways she hasn’t […]
As social media usage becomes more widespread, and additional services proliferate, we are seeing some interesting and disparate usage patterns for these services across demographics. Below, we illustrate the percentage of Americans, by demographic group, who use each of the major social networking platforms. The platforms are listed in order of their overall usage (i.e., […]
It is a situation you don’t want to be caught in: you leave the house, and forget your cell phone. Dilemma: do you get it, or forget it? Go through the day feeling disconnected, out of touch and somewhat undressed? No chance! If you are a mom, you turn back and go get it. After […]
