It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media on May 10, 2018: register for the free webinar here.
Using data from both the Infinite Dial study from Edison Research and Triton Digital, and a separate study from the Research Moms at Edison Research, Moms and Media will feature points on social media behaviors and device ownership as well as how today’s technology applies to their children.
The report will showcase new tracking data about social networking, smartphones, Internet usage and online audio. We’ll highlight how smart speakers are working their way into moms’ repertoire, and how other media fits into their busy days. In addition, for the first time in Moms and Media, we’ll explore how moms feel about children using technology and new media.
More than any other medium, the Internet is crucial for getting through even just a typical day. In Moms and Media 2018, we see just about every mom has Internet access. According to the research, 98% of moms have Internet access from any location, which means they can get online either at home, work, school or a library. Reinforcing the Internet’s importance, 70% of moms report that they get online in two or more locations.
You are invited to join us on Thursday, May 10th at 2:00 pm EST when we present Moms and Media 2018. Register now for updated data about how moms utilize mobile, how they mold modern media into their routines, and their view on children using technology.