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sound, reliable consumer opinions

Edison Research is one of the leading out-of-home media and marketing research companies in the world, with an unparalleled ability to conduct logistically complicated projects in multiple locations quickly and efficiently. We have over 19,000 trained pollsters and utilize our experience as the sole provider of exit polling data to develop cost-effective and sound methodology for determining consumer opinion.

We measure opportunity to see, vehicle and advertising reach, dwell time and other audit metrics, as well as key effectiveness measures like awareness/lift, usage and willingness to consider. We can also gather important demographic, psychographic and behavioral information about your audience or customers to help optimize current campaigns and inform future ones.