Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]
We can provide your network, brand or company with reliable, accurate and credible data to gauge the performance of your out-of-home media efforts.
Explore our out-of-home research service below. We’re confident that you’ll like what you see. And when you have pressing questions of your own, just ask us.
we are everywhere
Edison has conducted face-to-face research in almost every imaginable venue, including:
- Bowling alleys
- Bus Stops
- Check cashing stores
- Coffee shops
- College campuses
- Concert venues
- Convenience stores
- Convention centers
- Cruise ship docks
- Doctor’s offices
- Drug stores
- Ferry boats and terminals
- Gas Stations
- Golf Courses
- Grocery Stores
- Health clubs
- Hospitals and medical centers
- Movie Theaters
- Office Buildings
- Retail Stores
- School buses
- Shopping malls
- Sports Arenas
- Subways and subway stations
- Taxi Cabs
- Trains and train stations
- Truck stops
- Vet clinics
out-of-home research FAQs
frequently asked questions
How do I determine advertising effectiveness?
Edison interviewers conduct in-person intercepts in any location where people are exposed to advertising. Connecting with people before and after they are exposed to your advertising allows us to measure lift in brand awareness, attitudes toward a brand, and purchase intent.
How can I measure my audience?
Edison starts by selecting a representative sample of locations in your network of locations. Depending on your goals, Edison may use a combination of tally counts and exit polls over multiple days and dayparts to determine audience.
Interviewers record counts of people entering or exiting a particular venue or of people that pass within the “vehicle zone”. Note: A “vehicle zone” is the physical area in which a person is able to see and/or hear specific, place-based advertising.
Check out the work we’ve done with InStore Audio Network here.
What’s a good/valid sample size?
The sample size Edison recommends for your project will depend on your business and your goals. While some situations may call for a survey that represents your entire network, others may be better handled with a smaller “snapshot” or case study.
Another factor in determining an appropriate sample size, is how the data needs to be analyzed. If examining the “total” sample is sufficient, a smaller sample size may be needed than in a situation where particular demographic groups or geographies need to be evaluated.
What can I do to ensure in-person research goes smoothly in my network of locations?
Edison interviewers will often need permission to enter and conduct research at retail or other locations. Communication with your clients is important to the research process.
Loop Edison into the process and we will explain who we are and what our process is and make sure the project runs smoothly. Another good idea is discussing the idea of research early on with your clients or considering building research days it in to your agreement with each client.
Do you have interviewers in Anywhere, USA?
Since 2003 we have provided election projections and analysis for the news organizations that comprise the National Election Pool (NEP): ABC, CBS, CNN, Fox, NBC and the Associated Press. Read more about election polling here.
After over ten years of election polling and out-of-home research, our nationwide database of interviewers tops 17,000. So, whether your network of locations reaches big cities to rural towns, a trained Edison interviewer is nearby.
What can I expect of your interviewers?
Edison interviewers are trained on the specifics of each individual project they are assigned. Throughout the fielding period, they are monitored by and have contact with an Edison project manager. Upon arrival at each location, they are instructed to introduce themselves to the manager and provide any permission letter and/or contact letters from corporate.
access our out-of-home research archive
we’re how you know® Edison Research has a long, rich history providing out-of-home research. We invite you to explore our archive of well-received, publicly available out-of-home research below.
Note: This post was written by Edison’s Senior Vice President Rob Farbman, who recently returned from a research project covering multiple countries in Africa. Edison’s expansion in Africa includes recent research projects in Mauritania, Mali, Ivory Coast, the Democratic Republic of Congo and Senegal. As our business in Africa grows, we continue to live by […]
How does Edison Research measure effectiveness of out-of-home signage? Edison Director Johanna Roche explains in an interview with Digital Signage Pulse here.