“Share of Ear”® Documents the Transition from Owned to Rented Music

Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years.

In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space.  Having now completed five full years of this rolling study, we can look at the biggest changes over this dynamic time for audio.

And when we look at the totality of the information, the single biggest change we have seen is the decline in “Owned Music.”

In 2014, 18% of all audio consumption came from music that people owned, whether it be their CDs, owned digital files, vinyl, cassettes, or any other format.  At the end of 2018, this share has fallen to 12%.  The loss of six ‘shares’ of listening constitutes the biggest change, up or down, documented by “Share of Ear” to date.

Not only has the share of “owned music” fallen significantly, but the number of people who listen at all to this category in a given day is down by the same percentage.  Five years ago 38% of all Americans ages 13 and older listened to owned music at some point each day, today this has also fallen by one-third to 25%.

Naturally, these declines are accompanied by increases in other ways for people to consume music.  Where exactly this listening moved to may seem obvious – but it’s not entirely what most people might assume.  These gains will be discussed in a subsequent blog post.

For information about how to subscribe to “Share of Ear®” contact Edison at info@edisonresearch.com

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, Wondery, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Edison Research Presents First Canadian Share of Ear®

Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening

While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian Share of Ear® study. By comparison, streaming audio services comprise only 9% of listening, compared to 15% in America.

Share of Ear Canada

Share of Ear® Canada

Share of Ear® has accurately and consistently measured audio listening across platforms in the U.S. since 2014. Share of Ear®: Canada was commissioned by Radio Connects, Canada’s radio marketing and advocacy group. The presentation was unveiled this morning in Toronto as part of an event for the advertising community sponsored by Numeris, Canada’s broadcast ratings cooperative.

Share of Ear® uses diary methodology to determine both the amount and nature of audio consumed by users in an average week. AM/FM radio is followed by listeners’ owned music collections (16%), streaming audio (9%), TV music channels (6%), SiriusXM Satellite Radio (4%), and podcasts (3%). The study also found that Canadians average 4 hours and 14 minutes of listening to audio daily, slightly more than their U.S. counterparts.

Canada has a unique audio landscape. Some of the audio brands familiar to Americans are unavailable, particularly Pandora. In addition, 2017 will be remembered as a significant year for Canadian audio with the nationwide launch of both iHeartRadio Canada and Radioplayer Canada. Share of Ear® provides a first look at how Canadians use all sources of audio and provide a benchmark for years to come.

“We are pleased to bring our unique methodology for capturing all audio to Canada for the first time,” says Edison Research president Larry Rosin. “Bravo to Radio Connects for giving broadcasters a potent tool to demonstrate the power of the medium in a way that goes beyond empirical evidence, and for providing the entire audio industry with a report card.”

More details of Share of Ear®: Canada are available through Radio Connects.

How The Survey Was Conducted
Edison Research conducted a nationally representative study of 1,022 Canadians ages 13+ to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Diaries were completed in both English and French.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Sharing the Road: A Share of Ear® Report Presented at RAIN Summit Europe

On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.

soe-platform

Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)

Click here to view the presentation.

Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.

For more information about the Share of Ear® study visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/

Share of Music: New data from Edison’s Share of Ear® on how Americans Listen to Music

Edison Research’s Laura Silvia presented Share of Music, a report from Edison’s Share of Ear® study, at the SF Music Tech conference on Monday, October 17, 2016. Click here to view the presentation slides.

Sharing The Road: new in-car data from share of ear® study

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.

soe-platform

Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)

Click here to view the presentation.

Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.

For more information about the Share of Ear® study visit: http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-measurement-for-all-forms-of-online-and-offline-audio/