Edison Research is proud to announce that VP Megan Lazovick has been named one of Cynopsis Media’s Top Women in Digital for 2018 in the “Rising Star” category. The Cynopsis award recognizes the most influential women in digital, marketing, advertising, social media and online content.
If you have any questions about understanding consumer behaviors in the digital realm, Megan is the person to ask. She has worked successfully on behalf of many of the biggest brands in the space. It is a testament to her combination of inventiveness and curiosity.
Her observations on consumer attitudes and behavior helped to shape custom research studies that have been widely publicized and cited in the media industry, such as Edison’s Share of Ear and The Smart Audio Report from NPR and Edison Research.
Please join us in congratulating our “Rising Star” Megan (@meg_laz) on this accomplishment!
Please save the date for the 2018 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, we will be presenting our findings of The Infinite Dial study via Facebook Live.
The Infinite Dial remains the longest running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections. Attendees will learn how the streaming audio landscape has changed, which social media platforms are growing, and how smart speaker ownership is trending. The webinar will be hosted by Tom Webster, Senior VP, from Edison Research and John Rosso, President, Market Development of Triton Digital.
On October 13, Edison Director of Research Kevin Lubin spoke at RAIN Summit Australia about Australia’s growing interest in podcasts. The conference, which was held in Melbourne, Australia, showcased experts in radio, podcasting, and other digital media. Kevin discussed Edison Research’s Podcast Consumer Australia 2017 report, illustrating the distinctive differences between podcast listeners in Australia and the United States.
The Podcast Consumer Australia 2017 is Edison Research’s first report on podcast consumers in Australia. Derived from the Infinite Dial Australia 2017, a study sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo, the report highlights podcast consumption, social media behavior, device usage, and other media habits of Australian podcast consumers.
For those wondering about U.S. podcast listeners, Edison’s yearly series The Podcast Consumer was released back in April.
On September 17, Edison Director of Research Megan Lazovick spoke at the Next Radio Conference in London to discuss podcasting’s increasing share of ear in the United States. While music remains the most listened to type of audio in the US, podcasting has made impressive strides in the last few years. At the conference, Megan broke down the anatomy of a “pod person” and offered advice on how to successfully market podcasts. The presentation can be viewed in full below.
The data used in the presentation stem from Edison Research’s Share of Ear® study. The study, which has been conducted since 2014, tracks consumer audio usage across many parameters, such as location of listening, devices used, listening by time of day, and type of audio content. The full Share of Ear® data set is available to subscribers on the study’s website.