Spotify is Largest U.S. Podcast Network Based on Reach Q4 2022-Q1 2023
Latest network data from Edison Podcast Metrics announced
Somerville, NJ May 23, 2023 – Edison Research announces the Top Podcast Networks in the U.S. based on total network reach for Q4 2022 – Q1 2023 among weekly podcast listeners age 13+. The Top Podcast Networks are ranked by the reach of the producer or network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Spotify, SiriusXM Podcast Network, and iHeartRadio take the top three spots, respectively. Spotify and SiriusXM have taken turns occupying the number one spot on the ranker over the past year.
The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. The Q4 2022 – Q1 2023 ranker includes increased sample size implemented last year and is based on surveys of 10,797 weekly podcast listeners age 13+.
The Joe Budden Network makes its first appearance on the list at number 30 and the Blaze Podcast Network debuts on the list at number 28. Studio71 moves up three spots to number 16.
This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the entity that represents the advertising for the show, not the listening platform or app.
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. The network ranker is derived from data collected continuously during the fourth quarter of 2022 and the first quarter of 2023, interviewing 10,797 weekly podcast consumers ages 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. The complete list of the Top 30 Podcast Networks is below.