Entries by Tom Webster

Edison Research Conducts First Ever Share of Ear® Measurement For All Forms Of Online And Offline Audio

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV […]

American Usage of Leading Social Platforms, by Age

As social media usage becomes more widespread, and additional services proliferate, we are seeing some interesting and disparate usage patterns for these services across demographics. Below, we illustrate the percentage of Americans, by demographic group, who use each of the major social networking platforms. The platforms are listed in order of their overall usage (i.e., […]

Edison Research/EIN Exit Poll Projects State of Law Party To Be The Largest Party In The Next Iraqi Parliament

An exit poll for the Iraqi Parliamentary election conducted today by Edison Research and EIN projects that the State of Law Party led by Prime Minister Nouri al-Maliki will be the largest party in the next Iraqi Parliament.  The exit poll was conducted in 17 of the 18 governorates with preliminary data from 61,867 voters […]

Facebook’s Branded Content Creep

If you are looking for reasons why Facebook has been tinkering with the organic reach of branded content over the past several months, you needn’t look any further than this graph: According to a representative sample of Americans 12+ who have profiles on Facebook, 62% perceive more branded content in their Facebook feeds today than […]

2014 Smartphone Ownership Demographics

There have been a myriad of statistics recently on smartphone penetration in the United States, and unfortunately not all of these numbers seem to line up. So we took a look at our random, representative sample of Americans 12+, to examine smartphone penetration by demographic group (more on our sampling methodology, which includes a proportional […]