Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV […]
Tom Webster
There have been a myriad of statistics recently on smartphone penetration in the United States, and unfortunately not all of these numbers seem to line up. So we took a look at our random, representative sample of Americans 12+, to examine smartphone penetration by demographic group (more on our sampling methodology, which includes a proportional […]
Tom Webster
InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass […]
Tom Webster
In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month, as the graph below illustrates: As a podcaster myself, I can tell you this: Podcasting is hot […]
Tom Webster
On March 24, 2014, Edison President Larry Rosin addressed the Radiodays Europe conference in Dublin, Ireland on the topic of iTunes Radio and how consumers have adopted the new Internet audio service. With Apple possessing the clout and the reach to launch iTunes Radio in Europe, Edison’s presentation was designed to give European broadcasters a […]
Tom Webster
Google+ is familiar to 56% of Americans 12+, up from 52% in 2013. Today 17% of Americans 12+ have a profile on Google+, a 42% increase over 2013. This datapoint was taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare. How the Survey […]
Tom Webster
The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and […]
Tom Webster
According to the Infinite Dial 2014, 61% of Americans 12+ now own a smartphone—up from 53% in 2013 and 44% in 2012. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This is the […]
Tom Webster
The Infinite Dial 2014 study shows that 55% of Americans 12+ have ever used YouTube specifically to watch music videos or listen to music–and 33% of Americans 12+ have done so within the past week. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, […]
Tom Webster
According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This […]
Tom Webster
The Infinite Dial 2014 study reveals that 51% of Americans 12+ have a TV that is either directly connected to the Internet, or has that connection through a game console, video streaming appliance or other attached device. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite […]
Tom Webster
Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital. Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital […]
Tom Webster