Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV […]
Author Archive for: Tom Webster
About Tom Webster
om Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.
Entries by Tom Webster
As social media usage becomes more widespread, and additional services proliferate, we are seeing some interesting and disparate usage patterns for these services across demographics. Below, we illustrate the percentage of Americans, by demographic group, who use each of the major social networking platforms. The platforms are listed in order of their overall usage (i.e., […]
An exit poll for the Iraqi Parliamentary election conducted today by Edison Research and EIN projects that the State of Law Party led by Prime Minister Nouri al-Maliki will be the largest party in the next Iraqi Parliament. The exit poll was conducted in 17 of the 18 governorates with preliminary data from 61,867 voters […]
If you are looking for reasons why Facebook has been tinkering with the organic reach of branded content over the past several months, you needn’t look any further than this graph: According to a representative sample of Americans 12+ who have profiles on Facebook, 62% perceive more branded content in their Facebook feeds today than […]
There have been a myriad of statistics recently on smartphone penetration in the United States, and unfortunately not all of these numbers seem to line up. So we took a look at our random, representative sample of Americans 12+, to examine smartphone penetration by demographic group (more on our sampling methodology, which includes a proportional […]