The Infinite Dial® Reports · December 3, 2013

Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

By Tom Webster

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital.

Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital platforms and new media. The Infinite Dial has long been one of the most widely-cited and well-regarded studies on digital media usage, eagerly awaited each year and used by advertisers and content providers. Hundreds of start-ups, advertising agencies, established businesses, financial analysts, and academicians all make extensive use of the study each year.

The historical trending data that has made The Infinite Dial a crucial resource to so many industries will continue to be part of the 2014 survey, as well as new data related to the latest developments in mobile consumption and a first look at iTunes Radio. The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption. Previous Infinite Dial studies, produced in partnership with Arbitron, will continue to be available to the public at no charge.

“We’re hard at work making the 2014 version of ‘The Edison/Triton Infinite Dial’ the best ever,” says Edison Research President Larry Rosin. “Edison has always sought to provide thought leadership and Triton Digital is the recognized leader in digital audio measurement with its Webcast Metrics platform. Our two companies have come together to continue the tradition of The Infinite Dial and the tracking of consumer media trends in the digital economy.”

“We have always admired Edison’s work on behalf of the industry,” says Triton COO Mike Agovino. “The decision to partner with Edison on The Infinite Dial was an easy one. The media world has converged and this partnership insures that the Infinite Dial study will continue to be a great resource to track the evolution of audio, video and other sources of entertainment and information”.

As in previous years, The Infinite Dial will be made available in both a free online webinar and as a downloadable report complete with well over a decade’s worth of trended data on media usage. The exact date of the study’s premiere will be announced in early 2014.

About Triton Digital

Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Pandora, Samsung, Siemens, Spotify, Time Warner, The Voice of America, Yahoo!, and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.


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