Company News · March 24, 2014

iTunes Radio: Lessons From America

By Tom Webster

On March 24, 2014, Edison President Larry Rosin addressed the Radiodays Europe conference in Dublin, Ireland on the topic of iTunes Radio and how consumers have adopted the new Internet audio service. With Apple possessing the clout and the reach to launch iTunes Radio in Europe, Edison’s presentation was designed to give European broadcasters a preview of what they might expect from an iTunes Radio launch in their local and national markets.

This presentation features new, unreleased data on iTunes Radio based upon the recent Infinite Dial 2014 dataset, from Edison Research and Triton Digital. This new data shows interest, trial and satisfaction with the service, as well as its impact upon iTunes Music Store purchase behavior. The presentation (posted below via Slideshare) also contains video interviews Edison shot with users of iTunes Radio. For more on the Infinite Dial 2014, click here.

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