In 2016, moms continue their mobile ways, moving further away from computers for media tasks. The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything. In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]
Author Archive for: mdecesare
About Melissa DeCesare
Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad. DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives. In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.
Entries by Melissa DeCesare
Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us. We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you! […]
April is just about over which means May is right around the corner. With May comes spring weather, Mother’s Day and the annual Moms and Media report. Edison Research will release the sixth installment of Moms and Media along with a webinar on May 5, 2016. Taken from the Infinite Dial study conducted by Edison […]
It’s the first month of a new year. Well, hello there January! The Christmas cookies are long gone and the decorations put away for another year. Schedules have returned to normal and we see a lot less shimmer and shine. Gyms are much more crowded this month and the phrase “new year, new you” is […]
With the turkey leftovers a distant memory and orange and brown now replaced with red and green, the 2015 holiday season is officially in full swing. Holiday music is playing, the lights are strung, and that pesky elf is making mischief. Amid all of that, shoppers are looking to score big deals and rack up […]