This post is from Edison’s Weekly Insights email. Subscribe here. As Pride Month comes to an end, many brands and advertisers may be wondering how to continue to engage and connect with LGBT audiences. One possibly underutilized channel for outreach is podcasts. Edison Podcast Metrics is the only podcasting measurement source that captures podcast consumption across […]
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Powered by Nielsen and Edison Research The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by data from Nielsen and Edison Research. While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, The Record helps cut through with a unique representation of the […]
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This post is from Edison’s Weekly Insights email. Subscribe here. It’s no secret that advertisers and content creators are constantly competing for consumers’ eyes and ears. One particularly attractive and elusive group for advertisers is the emerging audience of Americans age 13-24, also known by some as Gen Z. On June 25th at 2pm ET, Edison […]
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This post is from Edison’s Weekly Insights email. Subscribe here. According to a recent survey by Edison Research and the Audio Publishers Association, 51% of Americans 18+ have ever listened to an audiobook, accounting for approximately 134 million people. While audiobook listening is an established habit for many Americans, interest among non-listeners is also increasing. In […]
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This post is from Edison’s Weekly Insights email. Subscribe here. In March, we at Edison Research published our annual “Infinite Dial” for the U.S. Among so many other findings, we noted that 35% of all Americans age 12 and over have listened to a podcast in the last week. That’s 100 million people reached by this still-new […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Dolly Parton’s popular song, 9 to 5, details bleary-eyed individuals tumbling out of bed and stumbling to the kitchen to pour themselves a cup of ambition. While this tune accurately depicts the morning routines of many, what we didn’t know before is what time this was […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Just this morning Edison Research’s Senior Director Gabriel Soto and AdsWizz’s Regional Director, UK & Ireland, Ollie Chadwick, unveiled brand new data at the Podcast Show in London. The first release of The Infinite Dial UK 2025, sponsored by SiriusXM Media and AdsWizz, details technology ownership, […]
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Infinite Dial Australia 2025: Commercial Radio Reaches 15 Million Weekly as Total Radio Remains Top Choice for In-Car Audio Click here to download The Infinite Dial Australia 2025 Click here to view a replay of The Infinite Dial Australia 2025 Somerville, NJ June 20, 2025 — Commercial radio continues to dominate Australia’s audio landscape, reaching 15 […]
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Edison Research announces the Top 25 Podcasts in the UK from Edison Podcast Metrics based on reach for the first quarter of 2025 among weekly podcast listeners ages 15+. The Joe Rogan Experience, The Rest Is Politics, and The Diary Of A CEO with Steven Bartlett top the list in the same order as the third and fourth […]
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This post is from Edison’s Weekly Insights email. Subscribe here. For all of human history until the advent of the phonograph, the notion of ‘owning’ music or speech-based audio didn’t exist, beyond perhaps music boxes. Physical recordings, from the wax-coated cylinders used in Edison’s original gramophone through the CD era of the late 20th century, allowed […]
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Click here to download The Infinite Dial UK 2025 from SiriusXM Media and AdsWizz Topline findings from The Infinite Dial UK 2025 were presented at The Podcast Show in London on May 21, 2025 followed by an in-depth webinar on May 29. See below for a replay of the webinar and the press releases […]
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Spotify, SiriusXM Podcast Network, iHeartPodcasts Continue to lead U.S. Podcast Networks for Weekly Reach Edison Research announces the Top 10 Podcast Networks in the U.S. based on average weekly network reach for the first quarter of 2025. The Top Podcast Networks are ranked by the reach of the network that represents the advertising for the show, […]
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