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Dolly Parton’s popular song, 9 to 5, details bleary-eyed individuals tumbling out of bed and stumbling to the kitchen to pour themselves a cup of ambition. While this tune accurately depicts the morning routines of many, what we didn’t know before is what time this was all happening. Thanks to a new custom survey from Edison Research, we now know exactly what time Americans 13+ wake up on weekdays..
Just over 30% of Americans 13+ are awake by 6am during the weekday. The two most popular half hour increments Americans set their alarms for are between 6am-6:30am and 7am-7:30am. Other data from Edison Research has shown most Americans are waking up slightly later than they did before the COVID-19 pandemic shifted routines and schedules to spend more time in the home. Edison’s flagship daily audio diary, Share of Ear, details a similar change in when people start their day as well as more insight into how they spend time with audio at home.
Want to better understand how Americans spend their mornings with audio? Inquire here to learn more about the various research studies Edison.
Audio choices abound for listeners but it’s only ad-supported audio where those listeners can be reached with advertising messages. The Record, a free report featuring Edison Research’s Share of Ear® data and Nielsen format data, provides a quarterly look at time spent with ad-supported audio by U.S. audiences ages 18+. Understanding this ad-supported space is important for advertisers, artists, broadcasters and podcasters alike. Click here for the Q1 2025 release of The Record.
