Somerville, NJ June 20, 2025 — Commercial radio continues to dominate Australia’s audio landscape, reaching 15 million people ages 10+ weekly, according to The Infinite Dial Australia 2025, released by Edison Research and Commercial Radio & Audio (CRA)with additional sponsorsLiSTNR, Nine, ARN, Nova, and ACE Radio.
The ninth annual report was presented at a webinar led by Edison Research President Larry Rosin, with panelists Margie Reid (CEO, Thinkerbell) and Lauren Joyce (Chief Audience and Content Officer, ARN). The study tracks digital consumer behavior and this year’s findings reveal accelerated audio consumption across multiple platforms, with.
Key findings from the report include:
84% of those in Australia ages 18+ who have driven or ridden in a car in the past month use total radio (broadcast plus streaming), making it the top choice for in-car audio
27% of those in Australia ages 18+ who have driven or ridden in a car in the past month stream radio in-car, showcasing the digital evolution of the medium
Over half of those in Australia ages 10+ (52%) consume audio or video podcasts monthly
One in three Australians ages 25–54 stream radio weekly
40% of Australians ages 10+ own a smart speaker, an increase of 43% in the past two years
“With one in three 25–54s now streaming radio weekly, up 6.5% since last year, and half of Australians consuming podcasts monthly, the message is loud and clear: audio delivers scale, impact and connection and gives audiences what they want, when they want, however they want it,” said CRA CEO Lizzie Young.
According to Edison President Larry Rosin, “The Infinite Dial 2025 Australia report highlights radio’s strong appeal across all age groups even as so many other options proliferate. Commercial radio delivers the most reach among all audio options for Australian advertisers.”
“For advertisers, audio connects brands across the entire customer journey whether it’s trusted scale for brand awareness, precision targeting or, or influencing highly engaged audiences – audio’s versatility makes it the most effective and essential medium in any media strategy,” added Young.
About The Infinite Dial Australia The Infinite Dial Australia 2025 explores Australians’ audio consumption across AM/FM, DAB+, and digital platforms, alongside broader trends in online media usage and technology adoption. Now in its ninth year, the study mirrors The Infinite Dial U.S., America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. Annual results and trending data from The Infinite Dial are relied upon by its audience of content producers, media companies, agencies, and the financial community.
How the study was conducted A national survey of 1,543 Australians aged 10+ was conducted by Edison Research in the first quarter of 2025: 1,240 interviews online and 303 interviews via telephone. The data was weighted to national 10+ population figures. The study was sponsored by CRA, SCA, Nine Radio, ARN, Nova Entertainment, and ACE Radio.
About Edison Research Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S., Edison Podcast Metrics, and has conducted research for many companies in the space. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
About Commercial Radio & Audio CRA is the peak industry body representing the interests of commercial radio broadcasters across Australia. CRA promotes the effectiveness of radio and audio to advertisers, manages audio research and insights, the metropolitan and regional audience measurement surveys, the official Australian Podcast Ranker, revenue reporting, industry innovation, industry codes and standards, and regulatory and legislative matters. CRA hosts the ACRA Awards and HEARD, the audio industry showcase.
