This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. For podcasting to continue to grow and be accepted as a fully mainstream medium, it needs to be used by a large majority of the population. It’s hard to get to 50% monthly usage overall when any large […]
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We interrupt our regular weekly newsletter schedule to bring you the following events where we’d love to connect with you either in person or virtually as we present detailed insights from various studies. Today: Join us for our latest thought leadership project, Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR at […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe Last week thousands of people participated in the very American tradition of attending Major League Baseball’s Opening Day. If you love numbers as much as we do, baseball is your sport — the pace and structure of the game […]
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Hit Play, Boomer! Podcasting’s Age 55+ Opportunity Edison Research and NPR release new thought leadership project ”Hit Play, Boomer! Podcasting’s Age 55+ Opportunity,” a new study from Edison Research in partnership with NPR, will be presented in a webinar on Thursday, April 13 at 2pm ET. Forty-two percent of Baby Boomers in the U.S. — those age […]
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In March 2023, our Weekly Insights features a series of four research findings about the strengths of AM/FM radio, including over-the-air and radio streams. We felt like it was time to take a moment and put the spotlight on the strengths of a medium that can be misunderstood in the abundance of press about digital […]
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Today is the last day of podcast genre week! Each day this week we have announced the top three podcasts in several genres in the U.S. based on reach using data from Edison Podcast Metrics. You can find top podcasts in 18 genres posted on our site here. Below are the top three podcasts in […]
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We know from The Infinite Dial that around 120 million Americans age 12+ are monthly podcast listeners, and the industry has provided a wide variety of genres from which listeners can choose. Each day this week we are announcing the top three podcasts in several genres in the U.S. based on reach using data from […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. You might have read the headline and thought, nope — no way do listeners spend more time with radio than streaming. In part two of our four-part series on the strength of AM/FM radio in the U.S., we break […]
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Using data from Edison Podcast Metrics, we are announcing the top three podcasts in the U.S. in each of many popular genres every day this week. Yesterday, we announced the Top Three Podcasts among a few entertainment genres. Today, we are looking at some academic podcast topics. Below are the top three podcasts in the […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Do you remember 1998? It was the year of James Cameron’s Titanic, Britney Spears’ Baby One More Time, and Michael Jordan’s final championship season as a Chicago Bull. For Edison Research, it was the year of our brand-new nationwide […]
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Top 50 Podcasts in the U.S. for Q4 2022 Revealed from Edison Podcast Metrics Edison Research is proud to announce this quarter’s rankings of the most listened-to podcasts in the U.S. from Edison Podcast Metrics. The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts based on weekly audience reach, and reflects two […]
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New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies. Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete […]
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