Hit Play, Boomer! Podcasting’s Age 55+ Opportunity — Save the Date
By Edison Research
Hit Play, Boomer! Podcasting’s Age 55+ Opportunity Edison Research and NPR release new thought leadership project
”Hit Play, Boomer! Podcasting’s Age 55+ Opportunity,” a new study fromEdison Research in partnership withNPR, will be presented in a webinar on Thursday, April 13 at 2pm ET.
Forty-two percent of Baby Boomers in the U.S. — those age 55+ — have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.