Edison Research’s Share of Ear® Releases 10-Year Data Share of Ear 10th anniversary Ten years ago, the average American age 13+ spent just over half of their total daily audio time with AM/FM radio, including radio over-the-air and radio streams. The next highest portion, 18%, was spent with owned music such as CDs and downloaded audio […]
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Encuesta de Salida de Edison Research proyecta que el candidato de la oposición Edmundo González Derrotará a Nicolás Maduro en una aplastante victoria para convertirse en el próximo presidente de venezuela Read the article in English Un encuesta de salida realizado hoy por Edison Research para las elecciones presidenciales venezolanas proyecta que el candidato opositor […]
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Edison Research Exit Poll projects opposition candidate Edmundo González will defeat Nicolás Maduro in landslide win to become the next President of Venezuela Lee el artículo en español An exit poll conducted today by Edison Research for the Venezuelan Presidential Election projects that opposition candidate Edmundo González Urrutia of the Unitary Platform will easily win […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The Summer Olympics are here, and this is the week countries around the world prepare to be compared on the basis of their athletic abilities, their artistic performances, and of course, their sponsored swag. Although podcast listening is not […]
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Edison Research and audiochuck explore the allure of true crime podcasts as well as the changes in the genre in a new study, the True Crime Consumer Report. The study will premiere in a keynote address on August 20, 2024 at 9am EDT at Podcast Movement in Washington, D.C. True crime podcasts consistently rank as […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In the world of sports, the intensity of competition and the passion of fans often lead to emotional highs and lows. Edison Research’s recent release of the Sports Audio Report: Female Fans with SiriusXM Media, and GroupM, revealed […]
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Sports Audio Plays an Integral Role in Female Sports Fandom Click here to download the Sports Audio Report: Female Fans. The latest report, Sports Audio Report: Female Fans with Edison Research, SiriusXM Media, and GroupM explores the unique audio listening habits of U.S. female sports fans and shows how they interact with sports beyond the […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Ask Americans to conjure up images of the UK and two things quickly come to mind: double-decker buses and The Beatles crossing the street outside Abbey Road Studios. It turns out these iconic figures represent things that podcast listeners […]
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Radio Is the Top Audio Source for Australians In the Car Click here to download The Infinite Dial 2024 Australia Australian radio has grown its audience and is the number one choice for in-car listening, according to The Infinite Dial 2024 Australia released by Edison Research and Commercial Radio & Audio (CRA) with additional sponsors LiSTNR, Nine, ARN, […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In 2017, The Atlantic ran a story entitled “Podcasting is the new Talk-Radio.” It argued that Podcasting takes the “codes and crafts” of radio but adds “flexibility and chronicity—whenever and wherever you want, but you’ll hear from us […]
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Edison Research today announces that the Sports Audio Report: Female Fans with SiriusXM Media and GroupM will be presented in a webinar on Tuesday, July 16 at 2 PM EDT. This webinar will explore the unique audio listening habits of U.S. female sports fans and show how they interact with sports beyond the field. The webinar will […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The addition of video to many podcasts has been a hot topic in recent years. This week’s Insight from Edison Podcast Metrics™ features findings on audio and video podcasts. According to Edison Podcast Metrics, 79% of weekly podcast listeners […]
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