This post is from Edison’s Weekly Insights email. Subscribe here. Edison Research has been measuring podcast listening since 2006. As podcasting has grown, one question we are asked frequently is how the demographics of the podcast audience has changed over time. Just yesterday, Edison VP Megan Lazovick and VP of Sales Research at SiriusXM Media Melissa […]
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Combined Monthly Audio-Video Consumption Now Reaches Majority of U.S. Women FOR IMMEDIATE RELEASE Somerville, N.J. April 15, 2025 – Female monthly podcast listenership has tripled over the past decade, growing from 15% in 2015 to 45% in 2025, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. This […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Before paid online streaming services emerged, the only way to enjoy an “ad-free” audio experience was to listen to CDs or tapes. But over time, it has become increasingly easier for consumers to limit their exposure to advertisements in audio. Today, many consumers are willing to […]
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Oxford Road, the world’s leading audio and podcast advertising agency, in partnership with Edison Research, a global authority in media research, announces the release of their comprehensive white paper, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The groundbreaking report reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast […]
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Edison Research and SiriusXM Media will unveil the comprehensive Women’s Audio Report in a two-part webinar series this April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. The first webinar will be presented by Megan Lazovick, Vice President at Edison Research, and Melissa Paris, Vice President […]
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This post is from Edison’s Weekly Insights email. Subscribe here. What platform does Gen Z use most often to listen to podcasts? A recent report has thrust this question into the spotlight, claiming that Spotify is the most popular platform among people 13-29. We can turn to Edison Podcast Metrics to answer this question using a […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions. The Fandom Phenomenon Tuesday, April 1 2:30 PM […]
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Released by Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media U.S. Podcast Consumption Reaches Record High Click here to download The Infinite Dial 2025 The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial® 2025, released by Edison Research with support from Audacy, Cumulus […]
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Service has rebounded slightly since 2023 This post is from Edison’s Weekly Insights email. Subscribe here. You are reading this on the eve of our “big show”—well, one of our big shows. We release studies on any number of audio topics throughout the year, but in just over 24 hours, we will present The Infinite Dial […]
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Political Affiliation This post is from Edison’s Weekly Insights email. Subscribe here. If you are a veteran of the podcast industry, you’re probably familiar with the following concept: weekly podcast listeners are more affluent, have higher educational attainment, and lean left on political affiliation compared to the overall U.S. population. While that is still true […]
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This post is from Edison’s Weekly Insights email. Subscribe here. We were inspired by a comment one of us overheard recently about podcast listening, and how it’s common knowledge that most podcast listening happens in the car. In the spirit of combating popular misperceptions, this week’s insight seeks to clarify where the majority of podcast listening […]
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with support from Audacy, Cumulus Media, and SiriusXM Media Edison Research announces that The Infinite Dial® 2025 with support from Audacy, Cumulus Media, and SiriusXM Media, will be presented in a webinar on Thursday, March 20 at 2pm ET. The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides […]
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