Video streaming platforms have become increasingly involved in the podcast space, with Netflix and Tubi jumping into the podcast pool in January of 2026. Just last week, Netflix announced a deal potentially worth up to $100 million with Jay Shetty’s On Purpose podcast, resulting in video versions to be available only on Netflix and Spotify. Tubi has also reached deals with Audiochuck, home of Crime Junkie and The Deck, as well as SiriusXM, which includes Rotten Mango, Conan O’Brien Needs a Friend, and What Now with Trevor Noah in its podcast portfolio. While there is constant development and change in the space, only Edison Podcast Metrics can tell us how much consumption is happening on these platforms among U.S. weekly podcast listeners 13+.
In Q1 of 2026, Edison Podcast Metrics added Netflix and Tubi to its list of trended podcast services. From this first wave of data, 14% of weekly podcast consumers have used Netflix to consume podcasts, and 4% have used Tubi. Keep in mind that other media platforms, such as YouTube and Spotify, are much more popular destinations for podcast consumption, with 64% and 42% of weekly podcast consumers respectively ever using them to consume podcasts.
As new distribution deals between podcast publishers, creators, and platforms emerge, it will be interesting to see if and how this data changes. Results for Q2 2026 will be available to subscribers this summer. Contact our team to learn more about an Edison Podcast Metrics subscription.
The Podcast Consumer 2026 Webinar is Today!
Tune in today, June 3rd, at 2pm ET to see The Podcast Consumer 2026, from Edison Research at SSRS. Today’s webinar will offer a look at the U.S. podcast audience through multiple lenses, including:
Reach of podcasts among U.S. consumers from The Infinite Dial®
Share of daily time spent with podcasts from Share of Ear®
Content preferences from Edison Podcast Metrics™
And more!
Megan Lazovick, Vice President, Edison Research at SSRS, will present The Podcast Consumer 2026.
