Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]
First there was Soft AC. Then many of its practitioners evolved further to Mainstream or Bright AC. Now the Mainstream AC top 10 includes Snow Patrol, John Mayer, the Fray, Corinne Bailey-Rae, Rob Thomas, and Nickelback. So is Mainstream AC becoming Hot AC? And if so, what is Hot AC becoming?
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]
The UK Podcast Consumer 2024 will be presented in a webinar on Tuesday, June 25 at 9 AM EDT (2 PM UK time). Gabriel Soto, Senior Director of Research at Edison Research will offer benchmark data on weekly and monthly UK podcast consumption. The webinar will focus on foundational research findings in the podcast space and emphasize […]
Edison Research today announces that The UK Podcast Consumer 2024 will be presented in a webinar on Tuesday, June 25 at 9 AM EDT (2 PM UK time). Gabriel Soto, Senior Director of Research at Edison Research will offer benchmark data on weekly and monthly UK podcast consumption. The webinar will focus on foundational research findings […]
Audio Publishers Association’s 2024 Consumer Survey Conducted by Edison Research Publishers’ audiobook revenue grew 9% in 2023 to $2 billion, continuing the trend of year-on-year growth according to the Audio Publishers Association’s Sales Survey conducted by Toluna Harris Interactive. Edison Research conducted the Audio Publishers Association’s 2024 Consumer Survey and found the majority of U.S. […]
The Pitch for Podcasts: Attracting an ever-growing and highly engaged audience Click here to download The Podcast Consumer 2024. Podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience, as highlighted in The Podcast Consumer 2024 report by Edison Research. Earlier today, Megan Lazovick, Vice President at Edison Research, […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s insight: This week Edison Research is proud to announce the Top 50 U.S. podcasts among weekly listeners 13+ for Q1 2024. Edison Podcast Metrics™ is the only podcast measurement service in the U.S. that measures […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. We’ve turned the calendar page to May and that means it’s time for Moms and Media 2024. This year’s findings, pulled from Edison Research’s Infinite Dial series supported by Audacy, Cumulus Media and SiriusXM Media, continue to show U.S. […]
Edison Research today announces that The Podcast Consumer 2024 will be presented in a webinar on Thursday, May 16 at 2 PM EDT. This webinar delves into the rapidly evolving world of podcast listening from the world’s leading podcast research company. Edison Research Vice President Megan Lazovick will explore how podcasts have become a mainstream […]
Edison Research today announces that The Podcast Consumer 2024 will be presented in a webinar on Thursday, May 16 at 2 PM EDT. This webinar delves into the rapidly evolving world of podcast listening from the world’s leading podcast research company. Edison Research Vice President Megan Lazovick will explore how podcasts have become a mainstream […]
