marketplace-edison research poll: Americans’ Economic Anxiety Has Reached a New High on the Eve of the Election

American Public Media’s Marketplace has partnered with Edison Research to conduct a research study to develop the Economic Anxiety Index. Read more about the survey and the latest and final wave of results here.

Hope and Happiness for the Future

At the moment you find out you are to become a mother, your entire world changes.  In that instant, you realize that there is something much greater than yourself and you start to factor your child into every decision you make.  In the very beginning, moms research the best bottles, the safest car seats and the appropriate amount of tummy time.  As children get older, we guide them through schooling, friendships and self-discovery. We do all of this, and more, with the hope that we will give our children the foundation for a good life and a bright future.

A happy life, fair opportunity and education are part of that foundation and are some of the themes that emerged from a new study “Moms on the Future,” from The Research Moms at Edison Research.   The results show an overall positive outlook that moms have for the future world their children will live in.  In the study moms reported that what they hope for most for their children’s future is happiness.  The findings are evidence that moms continue to have hope that the future will be good and full of promise for our children, even during such turbulent times.

Join The Research Moms from Edison Research when they reveal “Moms on the Future” on October 13th at 2:00pm EST in a live webinar. This recent study puts the spotlight on all new data about the hopes and fears of the future, the outlook for children as adults, the relevance of a college education and even financial planning for what lies ahead.

Click here register

 

About the Research Moms

The Research Moms are Edison Research’s team of experienced researchers who also happen to be moms.  Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms.

New Study: Moms in America Are Optimistic

New Edison Research Study, “Moms on the Future,” To Showcase With Live Webinar, October 13

Even in a year awash with negative headlines, more than three quarters of moms in the U.S. have a positive outlook for the world their children will live in.

That’s one of the key findings of a new study from The Research Moms at Edison Research. The full study, “Moms on the Future,” will debut live at the Marketing to Moms conference in NYC.  The Research Moms are also hosting a live, free Webinar October 13th at 2 p.m. to present this exciting new data to the general public.

In the new study: when asked to imagine the lives of their children as adults, 60% of moms feel their children’s lives will be better than theirs.

84% of moms think their children have a fair opportunity to achieve the life they hope for.

“Moms on the Future” is a study of more than 500 adult women who are the parent  or guardian of children age 21 or younger. The study views moms’ hopes for and concerns about the future through questions about financial planning, the relevance and value of a college education, and many other measures.

“Moms on the Future” promises to be as influential and widely quoted as Edison Research’s recent studies on radio, digital media usage, and podcasting. Registration for “Moms on the Future” is free on a first-come, first-served basis.

To register for the webinar, click here.

 

About The Research Moms

The Research Moms is Edison Research’s team of experienced researchers who also happen to be moms.  Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Visit www.researchmoms.com for more.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

IAB – Edison Research Podcast Advertising Study 2016

The Interactive Advertising Bureau (IAB) today released the “IAB-Edison Research Podcast Advertising Study,” a survey of nearly 1000 podcast listeners conducted in partnership with Edison Research, which finds that nearly two-thirds (65%) of fans are more willing to consider purchasing products and services they learn about during a podcast. Sixty percent also state that, given equal price and quality, they prefer to buy products from companies that advertise on their favorite podcasts.

The study shows that listeners prefer sponsorship messages and host mentions of products and services to pre-recorded advertisements during podcasts, emphasizing the advertising opportunity created by the personal relationship between podcast hosts and their audiences.

Podcast listeners often take action in direct response to hearing a sponsorship message or advertisement during a favorite podcast, including:

  • Visiting a sponsor’s web site (45%)
  • Considering a new product or service (42%)
  • Gathering more information about a product or company (37%)

The ability to listen to programs “whenever” they want was cited as a leading value proposition for podcast fans, with 76 percent saying that factor is of great importance. Other highly rated benefits were noted, such as:

  • The ability to listen to programs “wherever” they want (71% – very important)
  • The ability to listen on-demand (70% – very important)
  • The ability to listen to content that is unavailable on other platforms (58% – very important)

“Podcast audiences are devoted fans whose enthusiasm carries over to the companies that sponsor their favorite shows,” said Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. “That ‘halo-effect’ is impressive. It is no surprise that more and more brands are including podcast strategies as part of their marketing mix.”

“These results quantify for the medium what we’ve seen in much of our client work,” noted Tom Webster, Vice President of Strategy, Edison Research. “Podcast listeners not only don’t reject advertising in the medium, they are actually very receptive to the right message, delivered in the right environment.”

Methodology

The “IAB-Edison Research Podcast Advertising Study” is the result of an online survey of 953 Americans, ages 18+, who indicated that they “currently ever listen to podcasts.” The data were weighted and balanced to approximate the podcast audience using nationally representative figures from The Infinite Dial 2016 survey from Edison Research and Triton Digital.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are licensed IABs in 43 nations around the world and one regional IAB in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

Marketplace’s David Brancaccio Interviews Edison Research President Larry Rosin

Listen to the interview Marketplace’s David Brancaccio conducted with Edison Research President Larry Rosin about the latest wave of the Marketplace-Edison Research economic anxiety poll. Rosin’s insights can be found here: https://soundcloud.com/marketplace/david-brancaccio-interviews-larry-rosin-president-of-edison-research.

Read more about the Marketplace-Edison Research study here.