Today Edison Research’s Larry Rosin, Megan Lazovick and Laura Ivey presented a brand new research study, “Understanding Parents, Teens, and Country Music.” This special presentation, commissioned by Country Radio Seminar (CRS) for their 50th anniversary, looks at both the present and the future of Country, radio, and how music gets passed down…and up.
This comprehensive study is based upon both a national survey of parents and teens, and also video ethnography of how these two very important groups interact with music, the radio, and each other. Among the presentation highlights are the following:
- Nearly half of teenagers say that music is a “bonding activity” with their parents.
- 60% of teens who listen to Country Music say their parents have gotten them to listen more to Country Music.
- According to Edison’s industry-leading Share of Ear® study, AM/FM radio remains the top platform for teens, with 63% of 13-19 year-olds listening to radio every day.
To view the presentation visit: https://app.customshow.com/slideshow/pn41bf
About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. Country Radio Seminar 2019 is set for Feb. 13-15, 2019 at the Omni Hotel. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter(Hashtag #CRS50).