Edison Research Published Studies of 2021

The past year saw exciting projects and additions at Edison Research, and we always enjoy reflecting on our published studies at year’s end. Thanks to the tireless efforts of our Edison Research team members and the support of our amazing research partners, 2021 has yielded many significant findings.

2021 saw us recap exit poll results from the 2020 U.S. presidential election, implement ongoing measurement of social media users in the U.S., rank the most listened-to podcasts in the U.S.,  debut The Infinite Dial in the UK, and debut studies on multicultural podcast listeners while continuing many other established studies.

We genuinely hope our enthusiasm for and love of research is evident in this year’s body of work, and that you will benefit from the findings.


Super Listeners — Save the Date

Third Annual Super Listeners Study to be presented January 2022

The third annual Super Listeners study will now debut in January 2022. We wanted to inform you that, unfortunately, due to an unavoidable conflict with one of the presenters, we are going to have to postpone the webinar.

We will now be presenting the study in January, with the exact date to follow soon. Registrations will automatically be transferred to the new date and you will be sent login information prior to the new date. We are looking forward to presenting the new podcast Super Listeners findings next month! Registration info is forthcoming for those who have not yet signed up.

Contact us at info@edisonresearch.com with any questions.

“Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. 

Attendees will be walked through an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. 

This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on the following:  

  • How super listeners feel about the number of ads in podcasts and the length of ad breaks
    • Attitudes about host-read ads v. pre-recorded ads v. sponsorships
    • How podcast advertising affects intent to purchase and other brand fit measures
    • Ad-skipping behavior 

…and many more insights from this annual study of podcasting’s best customers.  

The Top 10 Findings of 2021 from Edison Research — Save the Date

Edison Research has had a year of incredible findings – from election day exit polls across the U.S., to custom studies, to continuous audio, radio, and podcast research. Our final webinar of the year, Top 10 Findings of 2021 from Edison Research, will be presented on Monday, December 20 at 2:00 PM ET.  

Click here to register for the Top 10 Findings of 2021 webinar on December 20 at 2pm ET

SVP Tom Webster and Director of Research Laura Ivey will host and be joined by many of the researchers behind the studies.  

We hope you will join us as the Top 10 Findings of 2021 are revealed and the most fascinating data from the past year is showcased!

The Infinite Dial 2021 UK — Save the date

Edison Research, Bauer Media, and Spotify present The Infinite Dial® 2021 UK 

The Infinite Dial® 2021 UK from Edison Research, sponsored by Bauer Media and Spotify, will debut in a webinar on Thursday, December 2 at 2 PM GMT, and registration is now open 

The Infinite Dial is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998, and The Infinite Dial 2021 UK will mark the first time the study has been conducted in the United Kingdom. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. The Infinite Dial study has been conducted in the United States, Canada, Australia, Germany, and South Africa.

Click here to register for The Infinite Dial 2021 UK

Larry Rosin, Edison Research President, will present the latest findings on digital media behaviors in the United Kingdom.  

Attendees will be the first to learn about the latest trends in the UK regarding media usage and consumption habits for streaming audio, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.  

The presentation will be available for download at the conclusion of the webinar.

About The Infinite Dial
The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines—to produce a nationally representative, projectable look at the behaviors of the United Kingdom population ages 12 and over.  

About Edison Research  
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.