Pre-election Polling in Ukraine

Photo: REUTERS / Vasily Fedosenko

Click here to access the original article on Segodnya.

Ukrainians are most worried about the war in eastern Ukraine

56% of Ukrainians will definitely participate in the early elections to the Verkhovna Rada according to data from a poll conducted by Ukraine’s Segodnya television and U.S.-based Edison Research on the eve of special elections. The field research phase of the poll is being implemented by the Kiev International Institute of Sociology.

Respondents were asked the question, “What is the probability that you will go to vote?” Fifty-six percent of respondents said they will definitely vote, 27% will most likely vote, 4% will most likely not vote, 9% will not vote, and 4% gave no answer.

Respondents also indicated their leading motives in choosing a party: 36% said support for social and political initiatives of the party, 14% said support for the ideological foundations of the party, 12% said sympathy for the party leader, and 19% said support for the party’s foreign policy. Twenty-two percent gave no answer.

The leading party among the choices for Ukrainians is the “Servant of the People” (June 15, 2019 – 41.1% and June 20-24, 2019 – 44.9%).

The survey results also indicate that the Ukrainians are most concerned about the war in Eastern Ukraine (45%) and corruption in power (18%). Ukrainians are also worried about the welfare of the population (8%), tariffs (6%), quality of health care (5%) and unemployment (5%). Ukrainians are significantly less concerned about the revival of the Ukrainian nation (2%), the state of the environment (1%) and crime (1%). Five percent of respondents said this was difficult to answer.

Forty-six percent of Ukrainians believe that, in general, everything that is happening now in Ukraine is going in the right direction. Almost 29% of Ukrainians do not agree with this, and another 24% did not give an answer.

79.7% of Ukrainians have a positive opinion of the newly elected President of Ukraine, Vladimir Zelensky.

The survey was conducted by Edison Research via telephone and in-person interviews in all regions ­­of Ukraine, except Crimea and the occupied part of the Donbass. For surveys conducted between June 15th and June 19th, 941 respondents were interviewed (886 by telephone, 55 personal interviews in villages. The margin of error does not exceed 3.2%). For interviews conducted between June 20th and June 24th, 970 respondents were interviewed (910 phones, 60 personal interviews in villages. The margin of error does not exceed 3.15%).

As reported, Segodnya on Ukraine TV is conducting this unique research project in collaboration with Edison Research, among whose clients are BBC, Apple, Google and CNN. As part of the project, the results of surveys on changes in the perception of Ukrainian current events and situations in the country are published at the Segodnya sites, the leader of the information space of the country.

Information on the methodology :

The study, conducted by Edison Research, commissioned by Segodnya, is representative of the population of Ukraine aged 18 years and older living throughout Ukraine, except for the occupied territories of Crimea and Donbass.

The study is conducted daily using a rolling, random sample. Data for several days are combined into a common database to obtain reliable information. The field research phase is conducted by the Kiev International Institute of Sociology.

This “quick study” (flash-poll) makes it possible to get an instant reaction of Ukrainians to events during the election campaign.

To improve the accuracy of data, mixed mode survey methodology is used, supplementing telephone survey data with personal interview data in villages (at a rate of 10% of the sample every day).

The study is conducted by Edison Research in full compliance with the company’s methodology and international research standards.

 About Segodnya :

Segodnya is an information platform combining essential news (6 daily news bulletins of Segodnya, Segodnya, and Results with Oleg Panyuta which are being broadcast on Ukraine), Segodnya newspaper, Segodnya.ua website and digital platform.

The total average monthly coverage of the Segodnya brand (TV + newspaper + Internet) among the 18+ audience is 26,100,000, which is 68% of the total population of Ukraine (18+) (without the occupied territories of Crimea and Donbass).

You can watch Segodnya every day on the “Ukraine” channel at 7:00, 8:00, 9:00, 15:00, 19:00 and 23:00 h.

In 2018, the Segodnya TV issues were in the lead among the entire adult population of the country (18+). The share of the evening issues “Today” at 19:00 was 15.2%, “Today. Results with Oleg Panyu” – 17.8%. In total, nearly 32,000 stories were broadcast.

Segodnya recently reported that a new project, “Opposition”, was launched on channel Ukraine . Channel “Ukraine” was the leader of television viewing in May as well as all of 2019, and was also a leader in television viewing in 2017 and 2018. Read the most important and interesting news in Ukraine and in the world in Telegram.

 

The Smart Audio Report from NPR and Edison Research, Spring 2019

Survey finds security concerns do not inhibit regular use of installed
smart speaker devices, but are limiting further adoption

Click here to download The Smart Audio Report 2019, or to view the webinar.

New research in The Smart Audio Report series reveals how smart speaker user behavior and perceptions are evolving as owners ‘settle in’ with their devices and the market matures out of its introductory phase. According to the Spring 2019 survey, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device. The Smart Audio Report Spring 2019, part of the industry’s longest-running public research series about smart speaker consumer behavior in the U.S., is available now at npr.org/smartaudio.

“We are starting to see more pragmatic usage of these devices,” said Tom Webster, SVP of Edison Research. “The longer people have these devices, the less experimentation they do with them — but the more ingrained into everyday life these devices become.”

Among the 53M+ smart speaker owners A18+ in the U.S.:

69% of smart speaker owners use their device daily, and households with children are even more likely to use them daily

Smart speaker owners who have owned the device for 2+ years use an average seven (7) skills per week, compared to an average 12 skills per week among those who have owned the device for less than three (3) months.

66% of those who own a smart speaker with a screen say the screen has made it easier to discover new content, and the same number say having a screen makes the smart speaker “easier to use”

“We continue to see those that have voice assistant devices love them, using them every day to get the news, listen to podcasts, live stream radio stations and more,” said Joel Sucherman, NPR Vice President, New Platform Partnerships. “The latest data suggest we’ve moved into a maturation phase in this space, in which earning and maintaining the trust of potential smart speaker buyers, while also demonstrating new functionality, may be a key to continuing dynamic growth,”

While almost half of smart speaker owners are planning to acquire another device, the Report also finds a slowing interest among non-owners in acquiring their first smart speaker. Among people who do not own a smart speaker and are interested in acquiring one, the top two (2) reasons they have not are:
63% are concerned that hackers could use a smart speaker to gain access to their home or personal information
55% are bothered that smart speakers are always listening

Security remains a concern around these devices among current users as well. Almost 60% of smart speaker owners worry about hackers, and more than half indicated it bothers them that their smart speaker is always listening.

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in Smart Speaker ownership and voice assistant user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. NPR was the featured Flash Briefing provider on Amazon Alexa devices at launch in 2014, and also on Google Assistant, Microsoft Cortana, Samsung Bixby and Apple Siri devices.

How This Study Was Conducted
The Smart Audio Report Spring 2019 is based upon a national online survey of 1,641 Americans ages 18+, 812 who indicated that they owned at least one Smart Speaker and 829 who indicated they did not own a smart speaker. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2019 from Edison Research and Triton Digital.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners can find NPR by tuning in to their local Member stations (npr.org/stations), and now it’s easy to listen to our stories on smart speaker devices. Ask your smart speaker to, “Play NPR,” and you’ll be tuned into your local Member station’s live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Parenting and Household Tasks: How Dads Contribute

Based on our recent Moms on the Mother Load study, we found that moms say they are the carrier of the mental load, which includes the organizing, planning, and reminding of family tasks, but what do dads say? Data from the same survey reveals that dads contribute to household and parenting tasks in a different way, and the divisions of labor are quite clear.

To highlight the differences in responsibilities among co-parents, we used an index to compare the co-parenting dads who say they’re primarily responsible for each task against all co-parents in our sample. An index above 100 indicates that dads who co-parent are more likely than moms who co-parent to say they are primarily responsible for that task.

Household tasks
Our data shows that co-parenting dads are 79% more likely (179 index) to say they are primarily responsible for mowing the lawn than co-parenting moms.  According to dads, they are also more likely to maintain the vehicles (175 index), take the garbage out (153 index), and pay the bills (131 index).

Where do co-parenting dads index below the average?  Laundry, cleaning the house, and cooking dinner are the least likely household tasks to be primarily handled by dads. This ultimately means that all these tasks, which are done frequently and regularly, are more likely to be the responsibility of moms who co-parent.

It is interesting to note, however, how the tasks are divided.  Our research illustrates that co-parenting dads are more likely to be responsible for about half of the household tasks listed, with co-parenting moms being more likely responsible for the other half. When it comes to parenting tasks, however, this division is not as equal.

Parenting tasks
Of the 21 parenting tasks listed in the survey, including everything from making doctor’s appointments to organizing playdates, dads who co-parent reported that they are less likely than moms to be the primary person responsible for almost every task with the exception of one.  Preparing for a child to attend college (109 Index) is the only item in the list of parenting tasks where dads index above 100 and therefore means that this is sole task where dads are more likely to be responsible for than moms. Dads do index closest to the average, however, when it comes to changing diapers, exposing children to religion, and taking children to and from activities and school.

Where the household task data shows clear groups of tasks that co-parenting dads primarily do and tasks that co-parenting moms primarily do, the parenting task data does not show the same type of division. There are very few parenting tasks that co-parenting dads are more likely to report being primarily responsible for, compared to co-parenting moms.

Overall, these findings support the conclusions drawn in our Moms on the Motherload study, that even with another parent to help, co-parenting moms are the primary motors that keep the home and family running. But as society evolves and dads continue to become more involved in parenting than their own fathers were, it will be fascinating to see what the division of labor looks like in the future.

Index
Index is a measure that allows for comparison of a certain population against an average. An index of 100 represents the average. A target population has an index of 100 when it exhibits the same proportion of a characteristic as the average.

How the study was conducted
In August 2018, Edison Research conducted an online national survey of 966 parents of children age 21 and under and asked them to indicate who does what in their household and how they feel about their responsibilities.

The Return of “Relax”

by Edison Research President Larry Rosin

With the resurgence of Soft AC radio stations has come the revival of a word that had been all but banished from broadcast radio: “Relaxing.

Coming in with all the “Breeze” stations and their cousins are slogans like “Relaxing Favorites at Work,” and “Lite Relaxing Favorites.”  Stations are once again touting the “user benefit” of relaxation. 

What’s interesting about these stations grabbing hold of ‘the R word’ is that it was once heavily used by many stations, in particular those that were once the Soft ACs in their markets.  These powerhouses, now almost all positioned as “Mainstream AC” (think KOIT, WLTW, WBEB, and many others) made the move away from “relaxing” and it was almost assuredly the right thing for them to do.

Research performed that guided these stations away from “relaxing” showed convincingly that their listeners preferred both the music and the message geared around some form of “picks you up and makes you feel good.”  Music that makes the workday fly by faster.  While few people flatly rejected the word “Relaxing,” the research for these stations consistently showed they would be in a stronger place highlighting a more upbeat ‘mood service.’

It’s worth noting that ten years ago many markets also had “Smooth Jazz” stations providing relaxing music in competition with those Soft ACs.  Those are almost all long gone, meaning the “softest place on the dial” position was wide open.

The rather rapid success of some of the stations that have launched into the “relaxing”, sort of old-school Soft AC position has caught many industry observers by surprise.  Part of the success is surely related to just how far some of the “Mainstream AC” stations had traveled from any kind of relaxation mood service.  There were some people still listening to legacy brands who had been taken to a place a bit too contemporary and upbeat, and they are happy to have a place that delivers a slower pace and intensity.  Without doubt the formatics of the new Soft ACs are PPM-friendly and most launched with particularly light spot loads. 

To the above explanations I will add a further observation – maybe this is a format just made for these times.  The research work we do relating to news and opinion these days expose us to an enormous number of people who are simply exhausted by the news cycles, what they see and hear from Washington, and tense situations around the world.  People across the political spectrum are stressed out.  In blows a station called “The Breeze,” or “The Sound,” providing familiar favorites that soothe instead of stress.  Who isn’t looking for THAT kind of mood-service these days?

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.