The Secret to Longer TSL to be presented at the 2019 Radio Show

Edison Research will present exclusive research on driving audience engagement and leveraging audio trends at the Radio Show on Thursday, September 26, in Dallas. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole.

The session titled “The Secret to Longer TSL” will feature a presentation by Edison Research Vice President Megan Lazovick focused on attracting and retaining listeners and best practices to optimize advertising. Lazovick will also provide exclusive analysis of audio listening trends and content preferences and offer insight on how radio can effectively compete with and embrace other platforms.

In her role, Lazovick’s observations on consumer attitudes and behavior have helped shape widely publicized and cited custom research studies, such as Edison’s Share of Speech as well as NPR and Edison Research’s Smart Audio Report. She is an experienced moderator in many forms of qualitative research and has presented internationally at a number of prominent media industry events.

While radio’s reach remains strong across all ages, the time spent listening to radio has fallen much faster among younger listeners than among older ones, according to Edison. Edison’s qualitative team conducted one-on-one interviews with young radio listeners to understand their attitudes about commercials, different audio platforms, interest in and engagement with radio programs and what they would like from radio.

“These interviews helped to inform a new national survey of radio listeners and quantify listener sentiments,” said Lazovick. “Our survey results have been eye-opening, and this presentation is something you won’t want to miss!”

About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole in Dallas, Texas. This year’s event brings together radio, podcasting, streaming and technology professionals to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com

Reuters Collaboration with National Election Pool using Edison Research Data

Reuters announces global distribution collaboration with Edison Research and the National Election Pool, expanding Edison Research’s position as the leading source for election results.  During the 2020 primaries and general elections, Reuters will use Edison Research as its exclusive provider of vote count and exit poll data. Reuters global distribution network will bring Edison Research election data to new clients both in the U.S. and worldwide.

Global news agency announces new collaboration with the National Election Pool (NEP), a consortium comprised of ABC News, CBS News, CNN and NBC News

-The NEP is the only organization to supply national and state exit polls in the United States with fast and accurate vote count, projections and analysis

-Election results available to billions worldwide through Reuters vast global network of clientsNEW YORK, JULY 22, 2019– Reuters announced today that its media customers will be able to access real-time 2020 U.S. presidential election results and exit polling via a first-ever global distribution collaboration with the National Election Pool (NEP) for the 2020 elections, with research conducted by Edison Research.

The National Election Pool, a consortium comprised of ABC News, CBS News, CNN and NBC News, works with Edison Research to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. The NEP is the only organization to supply national and state exit polls in the U.S., with the only projections and comprehensive analysis based on the opinions of actual voters as they leave their polling places.

In a global distribution collaboration with the NEP in 2020, Reuters News Agency customers will be able to purchase fast and accurate vote count for critical contests nationwide throughout the year: From the 2020 Iowa caucuses, running through the entire presidential primary season and extending to all national, statewide and 435 House races in November. The vote count will be available by state, Congressional District and county.

Reuters News Agency customers will also have access to the NEP exit polls from more than 900 locations on election day in November 2020 as well as at hundreds of locations during the primary election season. These polls have long been the survey of record on U.S. voter sentiment in elections, providing real-time analysis of voting trends and preferences broken down by such characteristics as region, age, race and gender.

Reuters has a long history of covering U.S. elections, and is dedicated to providing fast, substantive and unbiased reporting from a diverse and experienced team of journalists. The addition of the NEP’s election results and exit polling adds to Reuters robust news offering on the 2020 election, including national and global multimedia coverage of everything from immigration to social issues to the environment, all reported with accuracy, independence and freedom from bias. Reuters will offer dynamic election coverage including:

“The NEP and Edison Research are the gold standard in precise nationwide election results and Reuters is proud to be a leading distributor of the results,” said Sue Brooks, Managing Director of Product Development and Agency Strategy at Reuters. “This groundbreaking collaboration with the NEP marks a significant development in Reuters offering around the world—the breadth and depth of information that we’ll be distributing as the US votes in 2020 will be unparalleled. We are committed to meeting all the content needs of our media customers, and the addition of election and exit poll results to our offering allows us to further deliver on that promise.”

“The National Election Pool is the definitive source for accurate, timely and comprehensive election data including vote tabulation, exit polls, election projections and delegate estimates,” said Dan Merkle, Executive Director of Elections at ABC News. “We are excited to be collaborating with Reuters, allowing us to expand the reach of our data worldwide.”

Reuters
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people every day. Reuters provides trusted business, financial, national and international news to professionals via desktops, the world’s media organizations and directly to consumers at Reuters.com and via Reuters TV. Follow news about Reuters at @ReutersPR.

For more information on Reuters News Agency, visit: agency.reuters.com.

National Election Pool
The National Election Pool is a consortium comprised of ABC News, CBS News, CNN and NBC News, which works with Edison Research to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. For more information about the NEP’s data click here

Media contact:

deepal.patadia @ thomsonreuters.com

Pre-election Polling in Ukraine

Photo: REUTERS / Vasily Fedosenko

Click here to access the original article on Segodnya.

Ukrainians are most worried about the war in eastern Ukraine

56% of Ukrainians will definitely participate in the early elections to the Verkhovna Rada according to data from a poll conducted by Ukraine’s Segodnya television and U.S.-based Edison Research on the eve of special elections. The field research phase of the poll is being implemented by the Kiev International Institute of Sociology.

Respondents were asked the question, “What is the probability that you will go to vote?” Fifty-six percent of respondents said they will definitely vote, 27% will most likely vote, 4% will most likely not vote, 9% will not vote, and 4% gave no answer.

Respondents also indicated their leading motives in choosing a party: 36% said support for social and political initiatives of the party, 14% said support for the ideological foundations of the party, 12% said sympathy for the party leader, and 19% said support for the party’s foreign policy. Twenty-two percent gave no answer.

The leading party among the choices for Ukrainians is the “Servant of the People” (June 15, 2019 – 41.1% and June 20-24, 2019 – 44.9%).

The survey results also indicate that the Ukrainians are most concerned about the war in Eastern Ukraine (45%) and corruption in power (18%). Ukrainians are also worried about the welfare of the population (8%), tariffs (6%), quality of health care (5%) and unemployment (5%). Ukrainians are significantly less concerned about the revival of the Ukrainian nation (2%), the state of the environment (1%) and crime (1%). Five percent of respondents said this was difficult to answer.

Forty-six percent of Ukrainians believe that, in general, everything that is happening now in Ukraine is going in the right direction. Almost 29% of Ukrainians do not agree with this, and another 24% did not give an answer.

79.7% of Ukrainians have a positive opinion of the newly elected President of Ukraine, Vladimir Zelensky.

The survey was conducted by Edison Research via telephone and in-person interviews in all regions ­­of Ukraine, except Crimea and the occupied part of the Donbass. For surveys conducted between June 15th and June 19th, 941 respondents were interviewed (886 by telephone, 55 personal interviews in villages. The margin of error does not exceed 3.2%). For interviews conducted between June 20th and June 24th, 970 respondents were interviewed (910 phones, 60 personal interviews in villages. The margin of error does not exceed 3.15%).

As reported, Segodnya on Ukraine TV is conducting this unique research project in collaboration with Edison Research, among whose clients are BBC, Apple, Google and CNN. As part of the project, the results of surveys on changes in the perception of Ukrainian current events and situations in the country are published at the Segodnya sites, the leader of the information space of the country.

Information on the methodology :

The study, conducted by Edison Research, commissioned by Segodnya, is representative of the population of Ukraine aged 18 years and older living throughout Ukraine, except for the occupied territories of Crimea and Donbass.

The study is conducted daily using a rolling, random sample. Data for several days are combined into a common database to obtain reliable information. The field research phase is conducted by the Kiev International Institute of Sociology.

This “quick study” (flash-poll) makes it possible to get an instant reaction of Ukrainians to events during the election campaign.

To improve the accuracy of data, mixed mode survey methodology is used, supplementing telephone survey data with personal interview data in villages (at a rate of 10% of the sample every day).

The study is conducted by Edison Research in full compliance with the company’s methodology and international research standards.

 About Segodnya :

Segodnya is an information platform combining essential news (6 daily news bulletins of Segodnya, Segodnya, and Results with Oleg Panyuta which are being broadcast on Ukraine), Segodnya newspaper, Segodnya.ua website and digital platform.

The total average monthly coverage of the Segodnya brand (TV + newspaper + Internet) among the 18+ audience is 26,100,000, which is 68% of the total population of Ukraine (18+) (without the occupied territories of Crimea and Donbass).

You can watch Segodnya every day on the “Ukraine” channel at 7:00, 8:00, 9:00, 15:00, 19:00 and 23:00 h.

In 2018, the Segodnya TV issues were in the lead among the entire adult population of the country (18+). The share of the evening issues “Today” at 19:00 was 15.2%, “Today. Results with Oleg Panyu” – 17.8%. In total, nearly 32,000 stories were broadcast.

Segodnya recently reported that a new project, “Opposition”, was launched on channel Ukraine . Channel “Ukraine” was the leader of television viewing in May as well as all of 2019, and was also a leader in television viewing in 2017 and 2018. Read the most important and interesting news in Ukraine and in the world in Telegram.

 

The Smart Audio Report from NPR and Edison Research, Spring 2019

Survey finds security concerns do not inhibit regular use of installed
smart speaker devices, but are limiting further adoption

Click here to download The Smart Audio Report 2019, or to view the webinar.

New research in The Smart Audio Report series reveals how smart speaker user behavior and perceptions are evolving as owners ‘settle in’ with their devices and the market matures out of its introductory phase. According to the Spring 2019 survey, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device. The Smart Audio Report Spring 2019, part of the industry’s longest-running public research series about smart speaker consumer behavior in the U.S., is available now at npr.org/smartaudio.

“We are starting to see more pragmatic usage of these devices,” said Tom Webster, SVP of Edison Research. “The longer people have these devices, the less experimentation they do with them — but the more ingrained into everyday life these devices become.”

Among the 53M+ smart speaker owners A18+ in the U.S.:

69% of smart speaker owners use their device daily, and households with children are even more likely to use them daily

Smart speaker owners who have owned the device for 2+ years use an average seven (7) skills per week, compared to an average 12 skills per week among those who have owned the device for less than three (3) months.

66% of those who own a smart speaker with a screen say the screen has made it easier to discover new content, and the same number say having a screen makes the smart speaker “easier to use”

“We continue to see those that have voice assistant devices love them, using them every day to get the news, listen to podcasts, live stream radio stations and more,” said Joel Sucherman, NPR Vice President, New Platform Partnerships. “The latest data suggest we’ve moved into a maturation phase in this space, in which earning and maintaining the trust of potential smart speaker buyers, while also demonstrating new functionality, may be a key to continuing dynamic growth,”

While almost half of smart speaker owners are planning to acquire another device, the Report also finds a slowing interest among non-owners in acquiring their first smart speaker. Among people who do not own a smart speaker and are interested in acquiring one, the top two (2) reasons they have not are:
63% are concerned that hackers could use a smart speaker to gain access to their home or personal information
55% are bothered that smart speakers are always listening

Security remains a concern around these devices among current users as well. Almost 60% of smart speaker owners worry about hackers, and more than half indicated it bothers them that their smart speaker is always listening.

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in Smart Speaker ownership and voice assistant user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. NPR was the featured Flash Briefing provider on Amazon Alexa devices at launch in 2014, and also on Google Assistant, Microsoft Cortana, Samsung Bixby and Apple Siri devices.

How This Study Was Conducted
The Smart Audio Report Spring 2019 is based upon a national online survey of 1,641 Americans ages 18+, 812 who indicated that they owned at least one Smart Speaker and 829 who indicated they did not own a smart speaker. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2019 from Edison Research and Triton Digital.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners can find NPR by tuning in to their local Member stations (npr.org/stations), and now it’s easy to listen to our stories on smart speaker devices. Ask your smart speaker to, “Play NPR,” and you’ll be tuned into your local Member station’s live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.