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Just this morning Edison Research’s Senior Director Gabriel Soto and AdsWizz’s Regional Director, UK & Ireland, Ollie Chadwick, unveiled brand new data at the Podcast Show in London. The first release of The Infinite Dial UK 2025, sponsored by SiriusXM Media and AdsWizz, details technology ownership, podcast listening, and in-car audio consumption. The full report closely mirrors Edison Research’s U.S. Infinite Dial Research and allows for comparisons between the two markets. When we look at smart speaker ownership, we see significant differences between the U.S. and the UK.
Back in 2021, American smart speaker ownership outpaced that in the UK, with 33% of the U.S. population 16+ owning any smart speaker vs. 25% of the UK population 16+. The rate of smart speaker ownership in the U.S. has plateaued, only increasing from 33% in 2021 to 35% in 2025. Unlike the U.S. market, smart speaker ownership in the UK has experienced significant gains. As of 2025, 45% of the UK population 16+ owns a smart speaker. Increases in smart speaker ownership within the UK might provide opportunities for podcasting and other audio platforms to develop future audiences and further engage with current consumers.
Today’s presentation only details a small section of available data from The Infinite Dial UK 2025. Register here for the full webinar to learn more about how people in the UK engage with online audio, podcasts, technology, in-car audio, and social media.
The Joe Rogan Experience, The Rest Is Politics, and The Diary Of A CEO with Steven Bartlett are the shows that reach the most weekly podcast listeners in the UK ages 15 and older for Q1 2025, according to Edison Podcast Metrics. Edison Podcast Metrics is the only all-inclusive measurement of weekly podcast reach in the UK. Click here to see the just-released list of the Top 25 Podcasts in the UK.
Register Now for The Infinite Dial Australia 2025
We are excited to announce that The Infinite Dial Australia 2025 will debut on Wednesday, June 18th at 9pm ET/Thursday, June 19th at 11am AEST. In its ninth year, this Edison Research study is sponsored by CRA, with the support of ACE Radio, ARN, LiSTNR, Nine Radio, and Nova Entertainment. The free webinar will feature a panel of industry experts unveiling trends shaping the future of audio consumption and is a must-see for anyone interested in the Australian audio market.
