Edison Research announces the comprehensive U.S. Top Podcast Networks by Reach for Q4 2021 from the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads.
This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network.
“We are pleased to be able to introduce the podcast industry’s first all-inclusive ranker of producers. We’ve tracked this space for 10 quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time,” said Edison Research SVP Tom Webster.
How The Study Was Conducted: The Podcast Consumer Tracker Q1 2021-Q4 2021 Top Podcast Networks, By Reach is based upon 8,000 online interviews with weekly podcast consumers in the United States, ages 18 and older. Interviews were conducted in English and Spanish from 1/7/2021 – 12/23/2021. Ranking based on listening over the full period. All respondents reported listening to podcasts in the last week. Data weighted using The Infinite Dial 2021 from Edison Research and Triton Digital