Edison Research interviews 20,000 weekly podcast listeners age 13 and older each year about the shows they listened to in the last week. In addition to calculating the weekly reach of podcast networks and shows, the report tracks demographics, content preferences, and listening behaviors.
Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows and platforms.
Edison Research has produced rankers of the Top Podcasts and Networks in the U.S. since 2019 and has measured the podcast space for over 15 years. Edison Podcast Metrics is used by the leading podcast networks, agencies, and consultancies. Subscribers to the service receive quarterly data updates delivered via an online dashboard. The Podcast and Network Rankers provide reach and rank, with the ability to filter and rank by dozens of demographics. The Efficiency Ranker determines which shows index highest against a specific target. Show and Network Profiles give users a summary of their demographic characteristics.
