How Edison Podcast Metrics Charts Rising Podcast Titles
By Edison Research
This post is from Edison’s Weekly Insights email. Subscribe here.
A prime example of the strategic capabilities of Edison Podcast Metrics is to follow the rise of two podcasts through the rankings. Edison Podcast Metrics captures a wealth of data and insights that can all be used to make informed and strategic decisions about engaging the weekly U.S. podcast audience. Edison Research’s flagship podcasting study stands as the premier audience measurement tool due to its ability to capture weekly podcast consumption across networks, shows, genres and media platforms. This research provides access to a sample of over 20,000 U.S. weekly podcast listeners 13+ each year , capturing audience demographics, content preferences, and listening behaviors.
Another unique quality of Edison Podcast Metrics is its access to historic podcast rankings and trends. If you have any questions about which podcasts are growing in popularity, Edison Podcast Metrics is the tool you need. This week’s insight highlights two podcasts that have gained significant ground on Edison’s U.S. Top Podcasts list: Rotten Mango and Bad Friends.
Since 2020 Rotten Mango has grown to be the podcast with the 9th largest weekly U.S. listening audience, up significantly from having ranked 142nd in 2020. Bad Friends has made an even larger jump, moving from 412th in 2020 to 18th in 2025. There are several possible factors that have helped propel both shows higher on our list. Rotten Mango was signed to SiriusXM in early 2025 and conducted extensive and detailed reporting directly from the trial of music mogul, Sean “P. Diddy” Combs. Bad Friends has capitalized on several episodes “going viral”, which has helped the show gain audience traction. Both shows have also leaned into YouTube, publishing video versions of their shows directly on the platform.
These two case studies represent just a small example of how Edison Podcast Metrics can be used to deeply understand the U.S. podcast audience over time. Subscribe to Weekly Insights to stay connected to trends and insights in the entire audio space and visit our website to learn more about a subscription to Edison Podcast Metrics.
