Hip-Hop/R&B Fans Spend the Most Daily Time with Music
By Edison Research
This post is from Edison’s Weekly Insights email. Subscribe here.
Share of Ear® from Edison Research is the only audio measurement that captures daily listening across platforms, genres, devices, locations, and content types. Not only are subscribers able to understand where, when, how, and for what amount of time Americans 13+ interact with audio in a typical day, but they’re also able to understand how engagement differs across many audience segments. In total, Share of Ear captures 2 hours and 50 minutes of music listening a day among Americans 13+. But, for the first time ever, we are now releasing how time spent with music varies by what genre a person tells us they listen to most.
As of Q2 2025, those who tell us Hip-Hop/R&B is the kind of music they listen to most often spend the greatest amount of time with music in a day: 3 hours and 48 minutes. This is almost one full hour higher than the total audience. Alternative Rock fans are in second place, with this group spending approximately 3 hours and 19 minutes with music per day. Americans 13+ who listen to Oldies or Christian music the most spend the least daily time with music. The graph below shows daily music minutes across several different genres, all available from Share of Ear.
Share of Ear offers a wealth of daily audio listening knowledge. This week’s insight focuses purely on time spent with music by genre, but a full subscription also provides access to time spent listening to other types of audio content, in various locations, and on different devices. Visit our website or inquire here to learn all about the nuanced data available via a Share of Ear subscription.
Edison Podcast Metrics’ Top 25 Podcasts in the UK for Q2 2025 is now available and is based on reach among weekly podcast listeners ages 15+. The Joe Rogan Experience, The Diary of A CEO with Steven Bartlett, and The Rest Is Politics top the list.
Below are the Top 10 shows: The Joe Rogan Experience The Diary of A CEO with Steven Bartlett (+1 spot from Q1 2025) The Rest Is Politics (-1) The Rest Is History The Rest Is Football (+2) That Peter Crouch Podcast (-1) The Rest Is Entertainment (+2) Newscast (+2) The News Agents (+3) Off Menu with Ed Gamble and James Acaster (-2)
Other notables: Just launched in March, BBC Radio 4’s What’s Up Docs, is rising quickly and sits just below the Top 25. Goalhanger is poised to add a fifth show to the Top 25, with The Rest Is Politics: US increasing in rank every quarter since its launch.
Edison Podcast Metrics rankings now incorporate data from individuals whose sole podcast consumption in the past week was through video. In addition to being asked if they listened to a podcast in the past week, respondents are also asked if they watched a video podcast. Video-heavy shows, such as Call Her Daddy and The Louis Theroux Podcast, jumped 17 and 30 spots, respectively.
