The New Mainstream 2013: New Research Into Streaming Audio

Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]

How Social Media Influences Fashion Purchases

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]

Some Big News For Podcasting

My compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and metrics for the Launchpad Digital Media suite of programs. If you are at all involved in podcasting, you know that Edison has been committed to the space since 2006, and has provided credible third party […]

Launchpad Digital Media and Edison Research Team to Provide Audience Measurement for the Rapidly Growing Podcasting Industry

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand […]

Who Killed WPOJ?

Edison’s Larry Rosin is quoted in this article on the death of Portland, Oregon’s commercial progressive talk station. Read the full article here.

Edison Successfully Conducts The 2012 National Election Exit Polls

Edison Research, the sole provider of election exit polling data to all major U.S. news networks since 2003, successfully conducted the 2012 National Election exit polls on Tuesday, November 6th. Using a combination of exit polling and telephone polling in states with significant early voting, Edison provided crucial data to ABC, CBS, CNN, Fox, NBC […]