Consumer Surveys · August 9, 2013

How Social Media Influences Fashion Purchases

By Tom Webster

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.

The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings. You can also register at for a full report.

Thanks again, Netbase, for including us on this interesting and valuable project!


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