Following Edison’s successful presentation at the recent DASH conference in Detroit (see “The New Car Dashboard“), the Radio and Internet Newsletter interviewed Edison President Larry Rosin about internet radio in the car, the radio industry’s challenges and the “Barrage of the New.” Read the full interview here.
Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet […]
New Study from Edison Research Shows that Internet Radio Now Listened to by Majority of Online Americans Somerville, NJ – September 24, 2013 – A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task […]
Edison Research, in partnership with Pandora, Spotify and TuneIn, will present a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of persons 12+ will reveal who these Americans are, how they are using Internet radio, and where […]
We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]
Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+. To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from […]
My compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and metrics for the Launchpad Digital Media suite of programs. If you are at all involved in podcasting, you know that Edison has been committed to the space since 2006, and has provided credible third party […]
Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand […]
Here’s a fantastic article at Huffington Post on how Hurricane Sandy affected our preparations for exit polling the National Election. Yes, we had air mattresses in our office. Read the full article here.
Edison Research, the sole provider of election exit polling data to all major U.S. news networks since 2003, successfully conducted the 2012 National Election exit polls on Tuesday, November 6th. Using a combination of exit polling and telephone polling in states with significant early voting, Edison provided crucial data to ABC, CBS, CNN, Fox, NBC […]