Well, the answer, at least according to a representative sample of Americans 12+, is a bit “worse.” While 20% of American Facebook users say that the service has been getting better lately, 29% say it has been getting worse. Now, there may be myriad reasons why someone would say the service has declined or improved. […]
Author Archive for: Tom Webster
About Tom Webster
om Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.
Entries by Tom Webster
InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass […]
Recently I had the honor of addressing the attendees at RAIN Summit West, co-located at the NAB in Las Vegas. This conference brings together executives from all walks of Internet radio, including folks from Pandora, Spotify, NPR, and others who are shaping the world of online audio. I presented some new data from Infinite Dial […]
In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month, as the graph below illustrates: As a podcaster myself, I can tell you this: Podcasting is hot […]
The percentage of mobile phone owners who have ever connected their phones to a car audio system to listen to Online Radio grew nearly 25% year-over-year. More than a quarter of mobile phone owners now have engaged in this behavior, according to The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is […]