May the FOMO be with you

In honor of Star Wars Day (May the 4th) we wanted to revisit our space-inspired “Ear Wars: The Listeners Speak Back” research presentation from 2016’s Country Radio Seminar. With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” (Fear of Missing Out) at every opportunity in the broadcast day – if […]

WAKE ME UP: Slow to Rise

Thanks to the Country Radio Seminar commissioned study “Wake Me Up,” Edison Research has been able to provide new tidbits about the morning habits of Americans. So far we know how many Americans are “morning people”,  when people wake up and what wakes them.  But what do they DO once they’re awake?  The overwhelming majority of […]

WAKE ME UP: What time do Americans start their day?

Edison Research’s “Wake Me Up” study, commissioned by the Country Radio Seminar, provided us with many insights on Americans, including when they start their day. If you’re hoping to capture a morning audience, take a look at the graphic below: Our study, which was conducted only on weekdays among those who wake up before 10am, […]

WAKE ME UP: An In-depth Look at Mornings

How many things did you do before walking out the door this morning? Did you check your email, make coffee, force your kids to brush their teeth, walk the dog? The list goes on. The morning can be one of the most hectic times of the day and Edison Research got a unique opportunity to […]

Evangelical Christians and the Infinite Dial

Last week we had the privilege of presenting data from Edison Research’s Infinite Dial study at the Christian Music Broadcasters’ Chicago Non Terrestrial / Social Media Momentum Summit. It was fantastic to see a group of industry professionals devote an entire day to an aspect of the radio business that is so crucial at this […]