Thanks to the Country Radio Seminar commissioned study “Wake Me Up,” Edison Research has been able to provide new tidbits about the morning habits of Americans.
So far we know how many Americans are “morning people”, when people wake up and what wakes them. But what do they DO once they’re awake? The overwhelming majority of people, surprisingly, stay in bed.
And not only do they stay in bed – they stay in bed for a while.
The average person spends 13 minutes in bed after waking up in the morning.
11% told us they stay in bed for more than 30 minutes!
Over the next few entries in this series, we will dig into what people do in the morning – both in bed and out. Stay tuned!
How the study was conducted:
Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.
About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.