Last week at the RAIN Summit Orlando I stood in front of a crowd and presented this video: The purpose of this awesomely-bad B-movie trailer is to get everyone thinking about a world without radio. As ridiculous as the premise seems, if some catastrophic event took out radio transmitters, what would people do? Well, they […]
On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]
Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]
In honor of Star Wars Day (May the 4th) we wanted to revisit our space-inspired “Ear Wars: The Listeners Speak Back” research presentation from 2016’s Country Radio Seminar. With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” (Fear of Missing Out) at every opportunity in the broadcast day – if […]
Thanks to the Country Radio Seminar commissioned study “Wake Me Up,” Edison Research has been able to provide new tidbits about the morning habits of Americans. So far we know how many Americans are “morning people”, when people wake up and what wakes them. But what do they DO once they’re awake? The overwhelming majority of […]