One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a table that illustrates the age/sex demographic that gives the highest portion […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. A generation that does not know life without the Internet. To most of you, this may seem unnatural and odd—but for the majority of Gen Z, this is our reality. As a Gen Zer myself, I grew up […]
Gen Z Discover Podcasts Through Social Media; Take Action Because of Ads Edison Research and SXM Media Present Gen Z Podcast Report Click here to download the Gen Z Podcast Listener Report Scroll down to watch a replay of the webinar Gen Z monthly podcast listeners in the U.S. got an early start in listening […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research recently conducted the Audio Publishers Association (APA) 2023 Consumer Study. Among the findings of the research, we know that half of the 18+ U.S. population has ever listened to an audiobook, and listeners are likely to […]
Edison Research announces the upcoming The Infinite Dial® 2023 Australia webinar, taking place at 8:30pm EDT on Monday 26 June 2023 (10:30am AEST on Tuesday 27 June 2023). The study was commissioned by major sponsor Commercial Radio & Audio and co-sponsors LiSTNR and Triton Digital®. Click here to register for The Infinite Dial 2023 Australia […]
According to the latest publication of the Top Podcast Genres in the U.S. for Q4 2022 – Q1 2023 from Edison Research, comedy continues to be the genre consumed by most weekly podcast listeners age 13+. The list ranks the most popular podcast genres based on audience size among weekly podcast listeners from Edison Podcast […]
Edison Podcast Metrics to Debut in the UK in Q3 2023 Somerville, NJ USA (May 25, 2023) Edison Podcast Metrics, the comprehensive measurement of podcast listening in the U.S. from Edison Research, is being launched in the UK. The announcement was made at the Podcast Show 2023 in London. Edison Podcast Metrics is unique in […]
Spotify is Largest U.S. Podcast Network Based on Reach Q4 2022-Q1 2023 Latest network data from Edison Podcast Metrics announced Somerville, NJ May 23, 2023 – Edison Research announces the Top Podcast Networks in the U.S. based on total network reach for Q4 2022 – Q1 2023 among weekly podcast listeners age 13+. The […]
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from the Edison’s Infinite Dial (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. […]
Click here to download Moms and Media 2023 Scroll down to view a replay of the webinar Tech savvy Moms have adopted more of their favorite devices as well as some new ones, as they continue to exhibit incredibly strong digital habits, according to this year’s Moms and Media 2023 report. The latest installment of […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s insight challenges you to consider two words: Listening and Watching We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Earlier this year, I had the opportunity to hike at 15,000 feet to the crater of the Nevado de Toluca, a stratovolcano in Mexico and the country’s fourth highest point. At that altitude, it is strenuous to ascend […]
