Edison Research Successfully Conducts Entrance Polls For The 2016 Iowa Caucus Amidst Record Turnout

On Monday, Feb 1 2016, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed 3454 voters at randomly-selected Republican and Democratic caucus sites. The Republican turnout was approximately 187,000 people, a record for the Iowa Caucus, and the Democratic turnout was 171,000. Senator Ted Cruz […]

2016 Exit Poll Coverage

In 2016, Edison Research will once again serve as the exclusive provider of exit polling data for the 2016 General Election. In addition, Edison will be providing exit polling data for the following primaries and caucuses: February 1, 2016: Iowa Caucuses February 9, 2016: New Hampshire Primary February 20, 2016: South Carolina Republican Primary, Nevada Democratic Caucuses February […]

Sticky Wages

One of the things we have learned in our new collaborative study, the Marketplace-Edison Research Poll, is that one of the contributors to the “Economic Anxiety Index” we released is the fact that wages are “stickier” than they have been in a while. As Marketplace reported today, there were years in the 80’s and 90’s […]

Marketplace-Edison Research Poll Finds Individual Economic Anxiety Even in Growing Economy

Despite the continued improvement in the U.S. economy, there’s still discontent among many Americans about their personal economic situations, according to a new poll from Marketplace and Edison Research. The results of that poll were released today and developed into the first-ever Marketplace-Edison Research Economic Anxiety Index. Key findings Among the more than 1,000 Americans surveyed: […]

The Podcast Consumer 2015

This presentation of The Podcast Consumer 2015 contains all new data on podcast users in America, derived from the Infinite Dial 2015 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following: Demographics Podcast Consumption Device Usage Social Media […]

Register For The Podcast Consumer 2015

I am going to be giving a free, one-hour webinar on Wednesday, June 24th, on The Podcast Consumer 2015. This “virtual keynote” will not only go into detail on our 2015 podcasting data, it will also present a vision of the future of podcasting for both producers and advertisers. We at Edison are all very […]

“All Research Is Local” — Market Research in Africa

Note: This post was written by Edison’s Senior Vice President Rob Farbman, who recently returned from a research project covering multiple countries in Africa. Edison’s expansion in Africa includes recent research projects in Mauritania, Mali, Ivory Coast, the Democratic Republic of Congo and Senegal. As our business in Africa grows, we continue to live by […]

The Infinite Dial 2015

The Infinite Dial 2015, the latest in a long-running series of studies on consumer adoption of digital media, was released today (see below for download information). This new national survey from Edison Research and Triton Digital found that 53 percent of Americans age 12 and older listen to online radio monthly and 44 percent, or 119 million […]

Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology

Webcast Metrics On Demand will Enable Publishers to Scale Sales Effort and Better Monetize Podcast Content LOS ANGELES — MARCH 2, 2015 — Triton Digital, a leading technology provider to the audio industry, today announced a partnership with Edison Research to deliver Webcast Metrics On Demand (WCMOD), a podcast audience measurement solution. Working together, the companies are combining […]

Wake Me Up! The 2015 CRS Research Presentation

This new research presentation from Edison Research was first debuted at the Country Radio Seminar on February 26, 2015, and is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits. Wake Me Up! Country Radio Seminar 2015 Research Presentation from Edison Research

Monthly Online Radio Listeners Now Exceed Half The Population 12+

For the first time since we started tracking Internet behaviors in 1998, a majority of Americans 12+ have listened in the last month to some kind of online radio (including Internet-only streaming services, like Pandora or Spotify, and the online streams of AM/FM radio stations.) According to the 2015 Infinite Dial study, 53% of Americans 12+ are monthly listeners […]

Social Media Platform Usage: Americans 12-24

  The Infinite Dial has been tracking social media usage since 2006, and has tracked the shifting usage of various platforms from MySpace to WhatsApp over the past 10 studies. The 2015 Infinite Dial study will be premiering next Wednesday, March 4th, with a whole new section of updated social media statistics, but we thought […]