Company News · March 2, 2015

Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology

By edisonresearch

Webcast Metrics On Demand will Enable Publishers to Scale Sales Effort and Better Monetize Podcast Content
LOS ANGELES — MARCH 2, 2015 — Triton Digital, a leading technology provider to the audio industry, today announced a partnership with Edison Research to deliver Webcast Metrics On Demand (WCMOD), a podcast audience measurement solution. Working together, the companies are combining their technology, relationships and market experience to offer a measurement product to help publishers scale their sales effort and better monetize podcast content. Triton and Edison also partner on the annual Infinite Dial study.

“Without standardized and credible third party audience measurement it has been extremely difficult for podcast publishers to gain acceptance from brand advertisers. Triton and Edison are solving this challenge and enabling publishers to credibly present their audience and monetize across multiple sales channels,” said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. “The U.S. market for audio podcasts is roughly $100 million today but with Webcast Metrics On Demand, developed together with Edison Research, podcast inventory gains the credibility to transact broadly and build greater market value for both publishers and advertisers.”

“Triton is a great technology partner to help deliver this solution given their outstanding Webcast Metrics measurement products and broad agency adoption,” said Tom Webster, Vice President, Edison Research. “Their credibility, along with Edison’s expertise in measuring audiences, makes us a powerful combination delivering the podcast industry’s first comprehensive ratings and audience information service.”

WCMOD is expected to be released later this year. For more information or to participate in a beta test please contact Dominick Milano, President of Publisher Development at Triton Digital (

About Triton Digital
Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

About Edison Research
Edison Research ( conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, NPR, Pandora, PodcastOne, Samsung, Siemens, Spotify, Time Warner, The Voice of America, Yahoo!, and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations that comprise the National Election Pool: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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Nicole Cornwell
fama PR

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