NPR and Edison Research today released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising. Click here to download Radio: Live On Air and Everywhere from NPR and Edison Research The study, titled “Radio: Live on Air […]
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Eighty Million Americans Listen to Podcasts Weekly with Most Diverse Audience Ever; Online Audio Listening and Smart Speaker Ownership Show Continued Growth Click here to download The Infinite Dial 2021 Click here for The State of Podcast Listening for 2021: Podcasting Finds a Way, from The Infinite Dial 2021 Scroll down to view a recording of The Infinite Dial 2021 Podcasting continues its significant and steady growth while its overall audience is more diverse than […]
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Click here to download Twitter Before and After Trump Scroll down to view a recording of the webinar AMERICANS USING TWITTER FOLLOWING TRUMP BAN; LEVELS OF MISTRUST REMAIN Twitter saw increases in usage immediately following the platform’s ban of then-President Trump on January 8, particularly among younger people and those who identify as more politically […]
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Edison Research Announces Top 50 U.S. Podcasts for 2020 by Audience Size Edison Research, the leading podcast research organization for over 15 years, is pleased to announce the first comprehensive U.S. Top 50 podcast chart. This list ranks the 50 biggest podcasts of 2020 by audience size, based on the Podcast Consumer Tracker, the only […]
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Edison Research is debuting The Social Habit, new ongoing measurement of U.S. social media user attitudes and habits. The Social Habit marks the first time that national trending data of users of social media brands is available to subscribers. The Social Habit will provide the ability to analyze data on social media users by political […]
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It is customary at year’s end to reflect a bit on the work that was accomplished in the prior twelve months. This year we are grateful to be able to look back at the studies that we conducted, and recognize that through the dedication of our Edison Research team and our research partners Ad Results […]
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The exit poll of record for the U.S. presidential election is conducted by Edison Research on behalf of The National Election Pool (NEP), comprised of ABC News, CBS News, CNN, and NBC News. Edison Research began interviewing voters at early voting locations around the country on Oct ober 13, and will continue through election day, with […]
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For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
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You may know Edison Research for our projects in the podcasting space including The Podcast Consumer Tracker, The Infinite Dial®, and the Share of Ear® study. You may be familiar with Senior Vice President Tom Webster‘s prolific writing and speaking about the universe of podcasting, as well his his own podcasts, “The Marketing Companion” and […]
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There have been some marked changes in podcast listening in the U.S. during quarantine as commutes have been reduced and digital audio consumption has risen. Download Podcast Listening During Quarantine: A Share of Ear® Report Tom Webster, Edison Research SVP, presented a 15-minute update on the overall listener landscape, with specific focus on podcast […]
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Gen Z Listeners in the U.S. are Heavy Users of Streaming, but 55% listen to AM/FM Radio Every Day Audio consumers in “Gen Z” — those between the ages of 13 and 24 — prefer listening on their smartphones, which should be no surprise because they have grown up with the devices, but AM/FM radio’s reach among Gen Z is high (55%), according to Share of Ear® information from […]
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For the first time since Edison Research’s Share of Ear® study began tracking the growth of audio consumption in 2014, the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices. Before the COVID-19 disruptions, 55% of the daily total share of time spent listening by […]
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