The past year saw exciting projects and additions at Edison Research, and we always enjoy reflecting on our published studies at year’s end. Thanks to the tireless efforts of our Edison Research team members and the support of our amazing research partners, 2021 has yielded many significant findings. 2021 saw us recap exit poll results […]
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The third annual Super Listeners study will now debut in January 2022. We wanted to inform you that, unfortunately, due to an unavoidable conflict with one of the presenters, we are going to have to postpone the webinar. We will now be presenting the study in January, with the exact date to follow soon. Registrations […]
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Edison Research has had a year of incredible findings – from election day exit polls across the U.S., to custom studies, to continuous audio, radio, and podcast research. Our final webinar of the year, Top 10 Findings of 2021 from Edison Research, will be presented on Monday, December 20 at 2:00 PM ET. Click […]
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Edison Research, Bauer Media, and Spotify present The Infinite Dial® 2021 UK The Infinite Dial® 2021 UK from Edison Research, sponsored by Bauer Media and Spotify, will debut in a webinar on Thursday, December 2 at 2 PM GMT, and registration is now open. The Infinite Dial is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998, and The Infinite Dial 2021 UK will mark […]
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Click here to download The Black Podcast Listener Report 2021 Click here to download The Black Podcast Listener Report 2021 press release The first-ever comprehensive research on Black podcast listeners in the United States, The Black Podcast Listener Report, was presented by Gabriel Soto, Director of Research at Edison Research, Nidia Serrano, Senior Director Sales Marketing […]
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By Director of Research Gabe Soto Today there are 116 million people older than 12 in the U.S. who listen to podcasts every month, or 41% of the total population. In the Infinite Dial Report by Edison Research and Triton Digital, that number increased rapidly by 12 million since 2020 and some of the biggest […]
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Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal. AM/FM radio content in the U.S. […]
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Number of U.S. Latino Monthly Podcast Listeners Soars; up 44% year over year Click here to download the U.S. Latino Podcast Listener Report 2021 in English Click here to download the U.S. Latino Podcast Listener Report 2021 in Spanish Scroll down to view the webinar The Latino Podcast Listener Report 2021 from Edison Research finds […]
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Smart Speaker Ownership on the Rise in Australia as Households Acquire More Devices; 24% of smart speaker households own three or more Click here to download The Smart Audio Report Australia 2021 Scroll down to watch a replay of the presentation The new Smart Audio Report Australia finds that 24% of smart speaker households own three or more of […]
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As a significant share of American workers shifted to at-home employment in 2020, naturally their audio consumption patterns were deeply affected as well. Data from Edison Research’s Share of Ear® survey allows its clients to quantify those shifts and also to predict how things might shift again if and when people go back to commuting to offices […]
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Fifteen Percent of Social Media Users 18+ Have Ever Used Clubhouse; Demographics Revealed Edison Research presents first demographic research on users of social audio service According to a new study from Edison Research entitled “Clubhouse Users in America,” 15% of social media users 18+ say they have ever used Clubhouse, the invitation-only audio-based social networking platform that debuted last year. Data for […]
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Despite changes to the audio environment over the last year, 86% of Australians age 12+ are reached by radio each month, and 37% are reached by podcasting each month, according to The Infinite Dial® 2021 Australia, a comprehensive study of digital media behavior released today by Edison Research. The Australian Infinite Dial is commissioned by […]
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