Podcast Research · December 13, 2021

Third Annual Super Listeners Study to be presented January 2022

By edison

The third annual Super Listeners study will now debut in January 2022. We wanted to inform you that, unfortunately, due to an unavoidable conflict with one of the presenters, we are going to have to postpone the webinar.

We will now be presenting the study in January, with the exact date to follow soon. Registrations will automatically be transferred to the new date and you will be sent login information prior to the new date. We are looking forward to presenting the new podcast Super Listeners findings next month! Registration info is forthcoming for those who have not yet signed up.

Contact us at info@edisonresearch.com with any questions.

“Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. 

Attendees will be walked through an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. 

This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on the following:  

  • How super listeners feel about the number of ads in podcasts and the length of ad breaks
    • Attitudes about host-read ads v. pre-recorded ads v. sponsorships
    • How podcast advertising affects intent to purchase and other brand fit measures
    • Ad-skipping behavior 

…and many more insights from this annual study of podcasting’s best customers.  

Get our latest insights delivered to your inbox.