NPR & Edison Report Shows Growth in Audio Listeners & Time Spent Listening New report shows Gen Z spends 214% more time with spoken word than 13-34s did in 2014 Somerville, NJ (October 27, 2022) Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest Spoken Word […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. We are just one day away from the fourth annual Spoken Word Audio Report from NPR and Edison Research. If you haven’t registered, here is your chance, just click here. The audio industry’s fascination with the spoken word sector […]
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NPR and Edison Research to Release The Spoken Word Audio Report 2022 Registration is open for October 27 webinar Somerville, NJ October 13, 2022 – Spoken word audio consumption in the U.S. continues to grow as the number of spoken word audio listeners has increased by 26 million in the last eight years. The Spoken […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Using the data from Edison Podcast Metrics, not only can advertisers understand which are the biggest podcasts in America, one can now understand which of the biggest podcasts are the most efficient to buy against your target. We are […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Are we talking to ourselves? With the 2022 midterm elections approaching, one can assume clever political campaigns will be putting the power of podcasting, combined with the ability to geo-target ads based on the IP address of the listener, […]
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Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny […]
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Podcasting Opportunities as Illustrated by T-Booty, Tini, and Mambo If you attended Podcast Movement in Dallas recently, you might have heard Edison Research Senior Director of Research Gabriel Soto give a keynote address on uncovering the opportunities in podcasting. If you heard this keynote address then you were introduced to Gabe’s family and friends, including […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcast listening has now mainstreamed to the point where no matter who is in an advertiser’s target, that audience can be found, as is shown by our annual Infinite Dial® survey sponsored by Wondery and Art19. But where does […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Median Age of AM/FM, Streaming, Podcast Listeners (and Listening) We are regularly asked about the ‘median age’ of users to different audio platforms. Fortunately, with Edison Research’s Share of Ear® study we can answer this question – at least for […]
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Click here to register for the Latino Podcast Listener Report 2022 webinar Shakira is the Latin music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the Hips Don’t Lie singer is just one of many findings that will be revealed in the third annual […]
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Click here to learn more about Edison Research Click on the images below to download the available studies or to learn more about the subscription services Share of Ear and Edison Podcast Metrics. About Edison Research Edison Research conducts survey research and provides strategic information to a broad array of clients, including AMC Theatres, Apple, […]
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The Creators 2022 is a new study that profiles podcast creators in America, put together by Sounds Profitable in partnership with Edison Research. The Creators is the first iteration of a study by Sounds Profitable that will track trends and changes in the podcast creator space annually. Much of the research in the podcast space […]
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